Reconnect Over a Cup of Tea

Boss Teh Tarik satu! This sounds familiar right and it's the usual way I order my regular drink at the mamak. Well, Teh Tarik has always been a staple in Malaysian culture, be it a family gathering around the table, friends catching up on lost time during a mamak session, or simply just someone new you’ve met - every connection grows stronger over a cup of Teh Tarik. 

Reconnect Over a Cup of Tea

However, extended lockdowns throughout the country have put a pause to the regular teh tarik sessions, separating us from not just the cup of smooth milky tea, but with the loved ones we enjoy it with as well. Under the campaign umbrella of ‘Sekuat Rasa Teh, Seerat Ikatan Kasih’, Lipton is calling all Malaysians to celebrate Teh Tarik Day by restoring the quality connections this coming 15th September onwards. Despite the distance, Lipton wants to encourage Malaysians to reconnect again with a unique message straight from your heart on

Inspired by the way Malaysians from all walks of life are united with their love for Teh Tarik, the world’s leading tea brand has celebrated Teh Tarik Day every year since 2017, with the brand’s focus on enabling quality connections, over a strong cup of tea.  

As the campaign title depicts, “Sekuat rasa teh, seerat ikatan kasih”, Lipton recognizes that now more than ever, the need to rekindle lost connections and reignite lukewarm relationships. This Teh Tarik Day, Lipton is introducing a platform that enables Malaysians to express themselves to their friends and family in a unique way - all you have to do is to say what you feel and Lipton will personalize it, animate it and make it that much more special, leaving the receiver feeling a deeper connection.

Teh Tarik Day would be incomplete without a cup of tea, and Lipton delivers it and more with their Lipton Teh Tarik Day gift sets. Selected pairs of Malaysians who connected through will be surprised with 2 gift sets -one for the sender and one for the recipient of the personalized message to encourage the continuation of quality connections together! 

Teh Tarik Day with Lipton

The gift set is designed in collaboration with Stickerrific, who weaved little Lipton tea bags and tea leaves into the batik print illustration at the sides of the gift box. It is paired with a limited edition Lipton mug complete with a variety of Lipton tea, including our very own 3 in 1 Teh Tarik Milk Tea Latte, delivering creamy indulgence in every sip. 

Sign up now and personalize a message curated by Lipton to send to your loved ones!

Step 1: Submit your details & personalized message

Step 2: Sit back and relax. Let our team at Lipton start to work on our magic!

Step 3: A unique link will be sent straight to your loved ones via SMS

Step 4: Click on the link and the personalised video message of yours will be unveiled. The special recipients will have the option to save the personalized message or share it on social media. Happy connecting!

For more information on the campaign, do follow Lipton’s official social media at Facebook and Instagram. Lipton’s Lipton Extra Kaw Pot Bags and Lipton Teh Tarik 3-1 can be found in most supermarkets, as well as online on Shopee and Lazada.

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