House of Haagen-Dazs: Haagen-Dazs Secret Sensations Chocolate Fondant & Crème Brulee



Last Thursday was a night of pure luxury indulgence at the House of Haagen-Dazs. When I received the invitation card, the venue stated “mystery” location... suspense. So that evening, we all gathered at KLCC and were whisked away to the secret location, turned out it was at Maison Francaise on Jalan Changkat Kia Peng, Kuala Lumpur.



The highlight of the event was the launched of House of Häagen-Dazs campaign, where the philosophy of iconic luxury, experience ans superior craftsmanship comes alive. In conjunction with the launch of the House of Häagen-Dazs, the new Secret Sensations in a Pint range and Secret Sensations creations were introduced on that night. 


Get ready to captivate your senses at the House of Haagen-Dazs…


Secret Sensations Crème Brulee and Secret Sensations Chocolate Fondant

The  Secret Sensations in a Pint range combines creamy ice cream with hidden pockets of sauce. Introducing Haagen-Dazs Secret Sensational Chocolate Fondant & Crème Brulee (RM35.30). Secret Sensations Chocolate Fondant: rich chocolate ice cream speckled with bits of brownies infused with pockets of decadent chocolate sauce; and Secret Sensations Crème Brulee: multiple hearts of sweet caramel sauce hidden in folds of smooth and luscious crème brulee ice cream blended with caramelized sugar.


A team of Mixlogists served a sensational series of bespoke ice cream cocktails that integrate amongst others, the Secret Sensations Chocolate Fondant and Crème Brulee flavors. We could order cocktails based on we feel at the moment such as Irresistible, Sensual, Indulgent, Sensational, Captivating and Desirable.

Sensual and Sensational Cocktail

Sensual Cocktail (made with Häagen-Dazs Raspberry Sorbet) and Sensational Cocktail (made with Häagen-Dazs Secret Sensations Chocolate Fondant). 

Indulgent and Desirable Cocktail

Desirable Cocktail (made with Häagen-Dazs Secret Sensations, Raspberry and Meringue Fondant) and Indulgent Cocktail (made with Häagen-Dazs Coffee).

Irresistible and Captivating Cocktail

Irresistible Cocktail (made with Häagen-Dazs Mint & Chocolate) and Captivating Cocktail (made with Häagen-Dazs Secret Sensations Crème Brulee)


Haagen-Dazs also introduced 4 limited edition Secret Sensations signature creations for dine in or take away. 

Dine In Creation

Chocolate Fondant Charlotte (RM32++)

Chocolate Fondant Charlotte (RM32++)
For chocolate lover this delectable treat is bound to bring you back for more. Experience pure captivation as you indulge in Secret Sensations Chocolate Fondant ice cream encased in delicate sponge fingers, topped with fresh raspberries, served with whipped cream and rich chocolate sauce.

Crème Brulee Surprise (RM32++)

Crème Brulee Surprise (RM32++)
Secretly longing for Crème Brulee? A delectable combination of Secret Sensations crème brulee ice cream served in a crunchy waffle basket, accompanied by a scoop of caramel biscuit and cream ice cream and drizzles of caramel sauce. This treat will satisfy you heart’s desire.

Take Away Creations

Chocolate Fondant Charlotte (RM23++) and Crème Brulee Cone (RM32++) 

Chocolate Fondant Charlotte (RM23++)
To enjoy secret sensations to your ultimate pleasure, pamper yourself with the tantalizing chocolate fondant charlotte, takeaway option. This charming indulgence comprises of secret sensations chocolate fondant ice cream served with a mini scoop of vanilla & cream ice cream, sponge fingers, whipped cream and fresh raspberries.

Crème Brulee Cone (RM32++)
Take your enjoyment to a whole new level as you entice your taste buds with the decadent crème brulee cone. This luxurious treat comprising of secret sensations crème brulee ice cream served with a waffle cone, accompanied with a mini scoop of caramel biscuit and cream ice cream, and topped with whipped cream is bound to satisfy your desires.



Besides Haagen-Dazs indulgence, one of the highlights that night was the unveiling of the House of Häagen-Dazs TV commercials, ‘Seduction’ and ‘Sensational Entrance’ featuring Hollywood A-lister and Academy-Award nominee Bradley Cooper with model Jana Perez. Shot on location at the luxurious Zámek Ploskovice estate in Prague.


We were also entertained to a soulful rendition of a live performance of Spoonful, a track written by Belgium singer Selah Sue for the House of Haagen-Dazs TV commercials. 

Mr. Narubodee Wathanakom, Head of Marketing of Singapore, Malaysia,
Thailand & Asia Distributor Markets

“The new House of Häagen-Dazs campaign will reassert the pioneering, quality credentials of our brand and captivate consumers through a lifestyle that transcends beyond the ordinary. At the Malaysia launch we want to communicate our craftsmanship and luxury positioning through a carefully curated program that elevates ice cream to a fine art and experience that engage with consumers emotionally and offer unexpected delights from Häagen-Dazs. Anyone can experience the luxurious House of Häagen-Dazs when enjoying our ice cream at any touch points from holding a mini cup or pint at home to carefully crafted creations at Häagen-Dazs shops,” quotes Mr. Narubodee Wathanakom, Head of Marketing of Singapore, Malaysia, Thailand & Asia Distributor Markets.

with Jerine nom nom nom Haagen-Dazs

with Mei Sze

There was also an Instagram contest held during the event, as well as a lucky draw where the winner walked away with a grand prize of a year’s supply of Häagen-Dazs ice cream. Awesome! My friends Yee Ing and JQ won the Instagram contest and Wai Tean won the half year supply of Haagen-Dazs ice cream.

with Wai Tean, the lucky winner :)

Overall, my favourite is Chocolate Fondant because the richness and smoothness of the ice cream with the combination of brownies and chocolate sauce melts my hearts. And my mot memorable and favourite cocktail was Sensual because of the light and refreshing taste and also the presentation. Thanks Haagen-Dazs Malaysia for this indulging experience. 

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