SEO Pro: 4 Tips Every Small Business Owner Should Know About Marketing

SEO Pro: 4 Tips Every Small Business Owner Should Know About Marketing

Navigating the world of digital marketing is not easy, but it is essential for modern business owners. With a seemingly endless stream of acronyms coming at you – from SEO to SEM and PPC – some confusion is only natural. The reality is, with a bit of sound advice, you can be well on your way to mastering the world of online marketing. Here are five small business marketing tips to get you started.

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SEO Pro: 4 Tips Every Small Business Owner Should Know About Marketing

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1. Only Top Results Matter On Search Engines

Making sure your business is discoverable online by having a website, Google maps presence, and active social media accounts is essential. However, this won't be enough to get you to the top when it comes to search engine results. Consistently nabbing the top spot, and enjoying the sales conversions this wins you, will take some work.

Most people only look at the top few search results, and competition for these spots is fierce. To get there and stay there, you should consider partnering with a local SEO agency. SEO (Search Engine Optimization) refers to altering a website so that it satisfies search engine algorithms. Since these are constantly being upgraded, retaining a top spot requires ongoing tweaking that is best left to professionals so that you can focus on your business.

2. You Don’t Need To Be On Every Social Media Platform

A common mistake made by those new to using social media for business is creating more accounts than they can manage in order to expand their following. The problem with this is that each platform has unique user demographics and marketing strategies. For example, Instagram would be more suited to a younger market than Twitter or Pinterest.

On the other hand, if you own a Christian bookstore, and look to connect with religious readers,  Twitter and Instagram are probably not the best platforms to focus on. Consider using a platform like Facebook that has a broader range of users and is more geared towards family-oriented topics. So, whether you are a Christian leadership expert or a tattoo artist, if your focus is to share your work with as many potential customers as possible, you should look at using only the platforms preferred by your target market rather than wasting time and spreading yourself thin.

3. Graphic Content Needs To be Consistent

It is crucial that you use visuals in your marketing materials, whether they’re online or offline. Not only does it look more visually appealing and professional than using just text, but people will eventually begin to associate those colors and designs with your brand. Just make sure that you keep a level of consistency with the visuals you put out as this is how people will start making associations and feeling familiar with your brand. 

Before you make any excuses about being in an industry that is not creative or design-based, remember that you can always hire a professional web designer to create a website and graphics to match your aesthetic.

Small business owners may be worried about the cost that may be involved, or not having the necessary skill set. However, that shouldn't be a problem now with easy-to-use online tools like PosterMyWall that have you covered. You can use their vast library of professionally designed social media templates to create your graphics in no time. What's better is you can use the platform to directly post to your social media profiles, or schedule the posts for later.

4. Make Sure All Written Content Is Proofread By A Pro

It doesn’t matter if they appear on a menu, poster, website, or social media – spelling errors will always leave customers with a negative impression of your business. Unfortunately, this happens frequently as many managers from start-ups and small companies take on the responsibility of writing everything themselves.

The best way to ensure your written content is crips, professional, full of personality, and free from mistakes is to hire a professional copywriter. If you’re not in a position to invest in a writer at the moment, at least make sure everything you write is proofread before it is published.

Now that you have a better understanding of how to grow your leads with digital marketing, it’s time to get to work! Check through the above tips and see how many you can apply to your business today.

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