How to Create a Fun Marketing Campaign with Custom Stickers

Creating a fun marketing campaign with custom stickers is easier than you think. And we are here to share the best ways you can create a sticker marketing campaign that will engage customers in no time.

How to Create a Fun Marketing Campaign with Custom Stickers

When it comes to sticker printing, you are absolutely free to create whatever you want. You can submit your own design, choose the perfect materials, size and shapes for your stickers.

You can design them yourself or work with a professional designer to create something truly unique. Once they arrive, be sure to keep the following tips in mind.

1. Use them in addition to your promotional materials

Stickers make perfect promotional materials: they are sharable, colorful, and eye-catching. Depending on the material you have selected for your stickers, they might even be sparkly or fluorescent.

So make use of them and put them on your products and include them with every order to get them seen.

We will talk about the magic of free stickers in the next tip, but for now, you can even create low-cost branded merchandise by using your cool logo stickers. This will help you to reach more people and increase awareness for your brand.

2. Hand them out as freebies

Handing out free stickers is an absolute power move. It might not seem like much, and it definitely will not break the bank, but it has one huge advantage: free stickers are not seen as advertising materials.

Instead, we consider free stickers to be gifts. This evokes a very powerful psychological mechanism called the reciprocity principle. Maybe you have not heard of it, but you have certainly experienced it.

When somebody does us a favor or gives us a gift, we feel the need to repay them. In this context, a simple sticker can help you increase repeat purchases, positive reviews, and word-of-mouth advertising.

3. Generate visibility for your website

Stickers can be a great way to generate visibility for your website. By including your website's URL or a scannable QR code on your stickers, you're providing people with an easy way to learn more about your business.

This can also be a great way to drive traffic to your website. When people see your stunning glitter or holographic vinyl stickers, they may be curious about what they represent. If they like what they see, they can simply scan the QR code to learn more.

Your marketing department will love you for this, as it diversifies your website traffic and makes offline customers easy to identify. Who knows, offline might be the channel for you?


4. Give guerrilla marketing a try

Guerrilla marketing refers to a form of advertising that relies on creativity. It's often used for campaigns that involve low budgets, but high levels of creativity.

Stickers make a great guerrilla marketing tool, as you can quickly cover a lot of ground with them. Stick them to high-traffic areas to get them seen by as many people as possible to generate a buzz and excitement for your campaign.

Are you looking for great guerrilla marketing designs? A quick Google search will not disappoint. There are so many sticker-based guerrilla campaigns to get inspired by.

Stickers are a great way to engage customers and create fun marketing campaigns. If you're looking for an inexpensive marketing campaign with low overhead costs, definitely give custom stickers a try. Do you have any questions? Then leave us a comment below, and we will get back to you.

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