Jatomi Fitness at Tropicana City Mall is Set to Revitalise the Health Club Scene in Asia Pacific


Hey, there is new gym or heath club in town, Jatomi Fitness  the newest entrant into the Malaysian health club market launched its first health club in Tropicana City Mall last week.

 

Jatomi Fitness is designed around the philosophy of “Love the Feeling” 
boasting a total package to support mind, body and energy.  

at Jatomi Fitness Launch in Tropicana City Mall


From left Ben Jobson, Product & Operations Manager; Elaine Jobson, Chief 
Executive Officer; Micheal Rajasingam, Club Opening Specialist
Jatomi Fitness Asia 

Elaine Jobson, CEO of Jatomi Fitness and a 20 year veteran of the health club industry further expanded on the holistic approach that Jatomi brings to the table.

“Jatomi Fitness is bringing a refreshing member-focused concept to our new health clubs.  Our philosophy revolves around the MINDfit, EATfit and MOVEfit programmes, which are the pillars of our functional training approach.  Whilst other gyms only look after your body, Jatomi Fitness health clubs offer an all-encompassing solution for our members’ wellbeing.”

She further said that,  “Research carried out by Jatomi Fitness has revealed that there are three issues that have the greatest impact on member happiness, notably a shortage of motivational and educational resources, a lack of nutritional planning information, and the scarcity of functional fitness proponents.  By offering consumers a comprehensive mix of programmes that address these three concerns via the MINDfit, EATfit and MOVEfit modules, a complete solution is on offer for members to achieve their goals.”

I managed to get a quick tour around Jatomi Fitness. The club, located on the first floor of Tropicana City Mall, sits on 17,000 square feet and features three distinct studios. The “Mind”, “Body” and “Energy” studios provide specially designed, dedicated areas for yoga and pilates, group exercise and spin classes respectively.

The members lounge offers free WiFi access, internet stations, phone charging stations and complementary coffee and tea. 

Additionally, Jatomi Fitness incorporates state-of-the-art equipment throughout that are available in Malaysia for the first time. The revolutionary Queenax equipment for example, not only allows the ceiling, floor and walls to become training features but also accommodates new trends such as suspension and functional training.  The high-tech Curve treadmills on the other hand, are used in astronaut training by NASA and help users burn up to 30% more calories than conventional treadmills. 

 
The Queenax 

Jatomi Fitness’s innovation also extends beyond the club’s design, layout and equipment – it encompasses workouts organised in short sessions of 15, 30 and 45 minutes to cater for the time-constrained. Furthermore, Jatomi Fitness instructors run four new training routines for gym floor users free of charge on a weekly basis, to encourage and challenge members.


 The Energy Studio

 A 30 metre-long running track gives me a chance to sprint  

 
Luxurious and spacious changing facilities with intergrated saunas
All lockers are electronic and can be accessed using membership cards or wristbands 

Today’s launch at Tropicana City Mall marks the first in a series of four Jatomi Fitness health clubs set to open in Malaysia in 2012. The Weld club has soft launched, whilst The Wolo club and a further facility in Penang are currently under development and are set to open later in the year.Moving forward to 2013, Jatomi Fitness is targeting to open 20 clubs throughout Asia with an average of 50 per annum opening in subsequent years.

Significant expansion plans aside, Elaine Jobson assures that quality and price of memberships will continue to set Jatomi Fitness apart from competitors. “In our quest to provide fad-free and proven products, our Jatomi Fitness clubs are going to be 30% cheaper on average.  We provide value for money although still offering everything and more that you would expect from a health club.  A little more for a lot less is our promise to our members.”

Jatomi Fitness

Address: Lot L1-15/16/17/17A, First Floor
Tropicana City Mall, Jalan SS20/27
47400 Petaling Jaya, Selangor
Malaysia
Tel: 006-03-7722 5598

Opening Times
Mon – Fri                         6am – 12am
Sat                                  6am – 9pm
Sun & Public Holiday 8am – 8pm 

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