Discover ‘Health For Life’ with Allan Wu at The AXA AFFIN Health for LIFE AXN Big Challenge 2012 Launch

Good news for all the adrenaline junkies are you ready for the Ultimate Face-Off amongst the genders to win RM84,000. Discover the ‘Health for Life’ AXN BIG Challenge 2012.

 Are you ready to leap and run like Allan Wu for AXN BIG Challenge 2012?

I attended the AXA AFFIN Health for Life AXN Big Challenge 2012 Launch hosted by 
Allan Wu at The Royale Chulan Hotel KL few days ago.

Allan Wu with Mr. Loke Kah Meng and Mr. Jack Lim

Mr. Loke Kah Meng, Chief Executive Officer of AXA AFFIN Life Insurance Berhad and Mr. Jack Lim, Vice President of Advertising Sales and Marketing, Networks, Asia, Sony Pictures Television officially launched the The AXA AFFIN Health for LIFE AXN Big Challenge 2012.

AXN has partnered with AXA AFFIN Life Insurance Berhad to present to you the second installment of the AXA AFFIN AXN Big Challenge Malaysia. This time round, the AXN Big Challenge is back, greater and mightier. The first AXA AFFIN AXN Big Challenge saw more than 1,400 Malaysians across Kuala Lumpur, Penang and Johor test their physical and mental limits.

 It was a fun, some of the media representatives and friends took up the 
Mini Challenge to kick start the AXN BIG Challenge 2012…

Allan giving a short briefing about the three mini challenges

demo time 

  Wootz! Max managed to complete all the three mini challenges 

Zamzahuri the Mini Challenge winner with fastest time with Jack Lim and Allan Wu 

With bolder innovations to its original format, the AXA AFFIN Health for LIFE AXN Big Challenge is bringing physically and mentally challenging activities to a whole new level for the contestants. There will be an open challenge for males and females as the contenders will battle within their own gender groups to be one of the top three in each state! Top 3 winners for both the male and female category will be crowned from Kuala Lumpur, Penang and Johor.

A total of RM 84,000 worth of cash prizes are up for grabs:
1st Prize – RM 8,000
2nd Prize – RM 4,000
3rd Prize – RM 2,000

Dates and venues for each state are as follows:

During the AXA AFFIN Health for LIFE AXN Big Challenge day, there will be a health carnival event which comprises of booth activities that are suitable for everyone regardless of age. Apart from the fun games, visitors can also take a tour at the healthcare and financial booths where they can have hands on live health check and financial planning advice from our specialists.

Malaysian adults aged 18 years old and above are invited to register at  for the Qualifying Round before the respective deadline of each state. For those who missed the online registration, they may still be eligible for the contest if they register and pass the Qualifying Round at the respective venues on the event days. Besides online and walk-in registration, the AXA AFFIN AXN Big Challenge Pre-Promo Road Tour will be taking place at high traffic malls in the three states, where interested participants can take part in the Qualifying Round on-the-spot.

Only 100 participants in each state who successfully complete the Qualifying Round in the fastest time will proceed to the Main Challenge. The top 10 participants to finish the Main Challenge in the fastest time will be qualified for the Final Challenge and battle to be one of the top 3 winners.

Also unique to this year’s event will be the use of social media tools for contestants to share the fun in real time. Interested participants can register themselves and share the experiences of their challenges on AXN’s Facebook and Twitter account. Fans will also stand a chance to win some prizes during the Big Challenge when they tweet and update photos on Twitter or Instagram with the #AXNAXABIGChallenge hashtag. There will be a winner every hour during the Big Challenge.

Missed last year’s AXA AFFIN AXN Big Challenge and wish to learn more about the upcoming challenge?

Have you registered for the AXN AXA Big Challenge yet?

Log on to for more information.

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  1. Wow nice hehe.but me long time no exercise so not fit join

    1. Hi Sherry, start to get fit now. Come join the fun at AXN Big Challenge :)


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