AUPRES A Brand Exclusively for Asian Women is Finally Launch in Malaysia

There is a Newbie and a NEW BRAND in town…
Finally AUPRES, A Brand Exclusively for Asian Women is Finally Launch in Malaysia

AUPRES, a brand exclusively for Asian women was officially launched in Malaysia on August 28, 2012 at Frangipani Restaurant & Bar, Changkat Bukit Bintang. This marks the first time for AUPRES, an entry-level prestige skincare and makeup brand to be made international ever since it was launched in 1994. The brand continues to offer affordable yet prestigious beauty that Asian women demand.

Mr. Masayuki Kohchi and Mr. Raymond Teo

Mr. Masayuki Kohchi, Managing Director of Shiseido Malaysia and Raymond Teo, Chief Operating Officer of Parkson Group officiate the launch of AUPRES.

 Mr. Timothy Sangawa, Emcee

AUPRES, which means 'next to you, close to you' in French upholds its basic philosophy of “High Quality”, “High Service” and “High Image”. In line with that, the brand has been consistently and continuously providing Asian women with the prestige option of achieving and maintaining their beautiful skin.

Ms. Purple Yap, the AUPRES Beauty Expert giving a brief presentation 
about AUPRES product lineup.

AUPRES consists of 5 skincare ranges, 1 suncare range and 1 makeup range 
for women with varying skincare needs.

 Ai Tee and Purple 
Introducing AUPRES Aqua Active Sleeping Mask 

AUPRES Aqua Active Sleeping Mask
This is AUPRES best selling product. This is a jelly-emulsion type sleeping mask that hydrates the skin overnight while you sleep. 

I tried it at the launch event wow my hydration level from 29.3 (very dry) before the sleeping mask jump to 54.2 after applying the sleeping mask. I love the light floral scent of this sleeping mask. It gives me the sense of relaxation and de-stress. 

AUPRES Pro-Balancing for Hydrating
This range is specially for hydration. It provides essential balance of water and oil for healthy and moisturized skin. Formulated with the unique ingredient; 
Water-Oil Balancer, promoting long lasting hydration.

AUPRES Time-Lock Solution for Anti-Aging
Its an anti-aging line that helps skin maintain its vitality and resilience, keeping skin free of fine lines and wrinkles. This range incorporates ingredients such as Yeast extract which enhances skin’s collagen network and Japanese basil extract to maintain skin resilience. Delivers high moisturizing effects.

AUPRES Ultimate White for Whitening
Bright, clear and resilient skin is now easily achievable with this range. This range addresses pigmentation at its very core by preventing and correcting dark spots. Ultimate White is formulated with System Whitening Factor α, an ingredient that stimulates melanin productions and high;y-effective Tranexamic Acid that prevents minor inflammation and pigmentation under skin.  

AUPRES Pureness Bright for Brightening
To brightens and even out dull and yellowish skin tone. To reveals brighter and translucent skin. AUPRES Pureness Bright controls the oxidation of sebum, then 
lightens the darkening of melanin in deeper layers of skin and finally hydrates all 
layers to bring out brighter and lustrous looking skin. 

AUPRES Premium for Cell Renewing
Revitalizing skincare that incorporates stem cells properties to deliver the perfect skin texture. Moisturizes and nourishes skin to produce healthy, rosy glow from within. 

AUPRES City UV Care for Suncare
This suncare line focuses on protecting skin from constant environmental changes and harsh urban UV rays. Formulated with Double UV Shield, preventing UV rays from attacking at any and every angle protection from UVA and UVB. It also repair damaged skin caused by oxidation of sebum and prevent skin from drying.

AUPRES Suncare was then appointed as the official cosmetics product for China’s 
team of athletes for the 2000 Sydney Olympic Games and subsequently in the 
2004 Olympics in AthensGreece.

Maintaining and enhancing Asian women’s natural beauty. Helps women to achieve beautiful skin with youthful and healthy vibrancy.
Some snapshots at the launch event 

 Jamie Ong, Raymond Teo, Ng Kar Mei, Ong Chean Cheng, Loo Kit Choong, R A Ramesh

  Jamie Ong, Senior General Manager of Shiseido Luxury Division

Tan Ai Lee, Senior Marketing Manager of Shiseido


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