W7 Cosmetics Now In Malaysia


London based cosmetics, W7 is now available in Malaysia, it’s extremely creative, designed-focused makeup brand. W7 offers an extensive range of cosmetic products for every young and fashion forward individuals who are seeking to transform their looks instantly.  

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W7 Cosmetics Now In Malaysia


Asia Healthcare, distributor of health and skincare products introduced its latest brand - W7. Themed around “Who Will You Be Today”, W7 aspires to encourage young and vibrant women to be bold and confident in creating looks that matches their unique style. The W7 makeup products are made available exclusively at selected Guardian pharmacies nationwide.

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Third from Left: Ms Sherlene Low, Senior Marketing Manager, Asia Healthcare Sdn Bhd; Ms Yap Ming Ming, Category Cosmetic Manager, Merchandising, Guardian Malaysia; Ms Jessica Barnabas, Head of Cosmetics, Merchandising, Guardian  Malaysia; Mr Edgar Liong, Executive Director of Asia Healthcare Sdn Bhd; Ms Alice Leong, General Manager of Asia Healthcare Sdn Bhd, and Ms Shereen Chiew, Marketing Manager of Asia Healthcare Sdn Bhd.
  
To date, W7 comprises over 100 makeup products in the local market that include makeup primer, foundation, concealer, face powder, blusher, contour makeup, eyeshadows, eyeliner, mascara, eyebrows, lip liner and lipstick; all of which are priced from RM20 onwards.

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W7 Cosmetics Launched in Malaysia 

Unlike any other ordinary colour cosmetics, W7 cosmetic products also feature eye-catching packaging designs alongside diverse product names that mirror the overall brand personality.

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W7 Cosmetics Now In Malaysia

Among W7’s hero products include the Colour Me Buff Eye Shadow Palette (with 12 shades), Delicious Eye Colour Palette (with 14 shades), Mega Matte Lips Lipstick and its current best sellers include the Genius Feather Light Foundation, Blazin’ Eye Shadow Palette (with 12 shades) and Duo Blusher. “At W7, we always ensure that our products are of good quality and on trend to fulfil consumers’ expectations,” added Liong.  

Colour Me Buff Eye Shadow Palette (with 12 shades), Delicious Eye Colour Palette (with 14 shades)

All W7 cosmetic products are free from heavy metals such TBTO (preservative) and other harmful ingredients. Raw materials used in the formulation of all W7 products also complied with the strictest worldwide regulations (USA, Canada, EU, Japan & Asia). W7 is against animal testing and has never tested any of its products on animals. 


W7 Cosmetic Products & Price List 

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All W7 Cosmetic Products & Price List 

W7 Makeup & Price List 

Here are W7 Makeup product range includes the Makeup Primer, Foundation, Concealer, Face Powder, Contour Makeup, Highlighter, Blusher, Fixer, Eyeshadow, Eyeliner, Mascara, Eyebrow Pencil, Lip Liner and Lipstick. 

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W7 Cosmetics Face products

W7 Makeup Primer 

i) Prime Magic Face Primer (30ml), RM36.70 
A general primer that comes with a clear formula to even out skin imperfections.
Helps create smooth and perfect base before makeup application.

W7 Foundation 
The W7 Foundation comes in FIVE variants, namely Face Fantasy Matte Finish Foundation, Genius Feather Light Foundation, HD Foundation, Legend Foundation and Sheer Cover Foundation.  

i) Face Fantasy Matte Finish Foundation (30ml), RM46.13
A creamy medium coverage foundation that dries an even, matte finish. 
Specially designed with a formula to keep the skin hydrated and looking fresh all day.
Comes with a pump for consistent and easy application.
Available in 3 shades, namely Buff, Medium Beige and Sand.

ii) Genius Feather Light Foundation (30ml), RM41.41
Developed to bring a long-lasting finish. With a feather light formula, Genius provides natural and consistent coverage leaving you with a smooth complexion and a dewy glow.
Comes with innovative dropper applicator to prevent clogged up pumps and messy bottles. 
The light, creamy texture blends in effortlessly providing excellent coverage which lasts up to 12 hours.
Available in 5 shades – Fresh Beige, Buff, Early Tan, Natural beige and Sand Beige.

iii) HD Foundation (30ml), RM34.81
A rich and creamy foundation formulated to give an excellent, long-lasting full coverage. Have your face base last up to 12 hours without feeling heavy and thick on the skin.
Available in 5 shades – Buff, Natural Beige, Early Tan, Fresh Beige and Sand Beige.

iv) Legend Lasting Wear Foundation (28ml), RM41.41 
Super light-weight formulation that sits comfortably on the skin all day long through thick or thin.
Available in 4 shades – Fresh Beige, Natural Beige, Sand Beige and Buff. 

v) Sheer Foundation (30g), RM24.43
A fine liquid foundation that gives an even coverage for those who want a lighter feel to their foundation. 
Also gives a smooth, lasting finish in a handy, easy to use tube.
Available in Natural Beige, Nude, Sand, True Beige and Biscuit.

W7 Concealer

i) Catwalk Concealer (9ml), RM23.49
The Catwalk Concealer is a concealer made to last on the catwalk or just on the high street! With a creamy consistency and long-lasting formula, this product can cover, camouflage and hide blemishes and redness. 
Apply using the applicator sponge under the eyes and other problem areas. 
Available in 3 shades, namely Light, Fair and Medium. 
W7 Powder  

Consists of the Banana Dreams Loose Powder, Sheer Loose Powder, Catwalk Complexion Compact Powder and Puff Perfection.

i) Banana Dreams Loose Powder (20g), RM36.70
An ideal product for setting make-up, camouflaging undertones and contouring without giving off a cakey look. 
Can be used under the eyes for highlighting purposes as well as the T- Zone.
Perfect for all skin types and tones.

ii) Sheer Loose Powder (16g), RM34.81 
Fine loose powder, use a light dusting to seal make-up and prevent shiny appearance. 
Available in 4 shades – Ivory, Biscuit, Natural Beige and Honey.

iii) Catwalk Complexion Compact Powder (7g), RM33.87
Silky smooth powder compact complete with mirror and sponge.
Available in 3 shades – Medium Beige, Beige and Translucent.

iv) Puff Perfection (10g), RM24.43 
This amazing all-in-one cream powder compact formula glides on effortlessly giving long lasting, flawless coverage for a radiant appearance.
Available in 4 shades, namely Fair, Medium Beige, New Beige and Translucent. 

W7 Contour 

i) Contour Stick (4g each), RM34.81
A handy handbag size tube, one end contains a super creamy, and easy to blend contour shade, the other end contains an ivory highlighter. Perfect for precision. 
Available in 4 shades – Natural, Medium Deep, Fair and Medium. 

W7 Highlighter 

i) Strobe & Go! Strobing Stick (5g), RM31.04
Sits lightly on skin and lasts all day and night.
Apply along cheekbones and wherever that light hits for an instant pop of highlight.
Available in 2 shades – Pink Light and Moonlight.

W7 Blusher 

i) Duo Blusher (7g), RM21.60 
A duo of colour in a handy compact.
Available in 4 shades: 
o 01 – Peachy Pink tone and warmer Dusty Brown.
o 02 – Delicate Pink and Deep Rose, both with a hint of Gold shimmer.
o 03 – Deep Tan and Bold Rose.
o 04 – Dark Tan combined with a delicate Peachy Pink and Gold shimmer.

W7 Fixer

i) The Fixer Face Spray (18ml), RM25.38
A fine setting spray to be applied to the face once your make-up has been applied. 
Helps prevent smudging and sets make-up in place and leaves a fresh, dewy finish.

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W7 Cosmetics Eyes products

W7 Eye Shadow

The W7 Eye Shadow Colour Palette includes the Colour Me Buff, Blazin’, Beat It, Delicious and In the City. 

i) Colour Me Buff (15.6g), RM53.68
Contains 12 powdered eye shadow shades featuring colour range from Pinky Nudes to Coppers and Brown that are long-lasting and blendable. 
Provides excellent coverage as the colours are highly pigmented and provides little fall out. 

ii) Blazin’ (15.6g), RM53.68
Contains 12 powdered blazing eye shadow shades from Natural Nudes to Warm Hues such as Oranges and Browns.
A mix of matte and shimmer shades, perfect for transitioning and defining. The colours provide excellent coverage and little fallout and are blendable. 

iii) Beat it! (15.6g), RM53.68
Contains 12 powdered eye shadow with a selection of matte and shimmer shades of Nudes, Pinks and Coppers. 
The colours provide excellent coverage as they are highly pigmented and provide little fallout – these eyeshadows do not crease. 

iv) Delicious (11.2g), RM53.68 
An on-trend, vibrant eye colour palette featuring a range of 14 shades.
A combination of nudes to browns, pinks to plums and creams to oranges, the shades within the product are blendable with a high level of pigmentation to create soft, natural looks all the way through to striking, bold eyes. 
The finishes and textures vary within the palette, with shades ranging from shimmery, glitter shades to creamy mattes. 

v) In the City (7g), RM34.81 
Contains 6 powdered matte eye shadow shades. This mini palette contains the perfect combination of pink nude tones to light browns.
Provides excellent coverage as the colours are highly pigmented and provide little fallout. 

W7 Eyeliner 

The W7 Eyeliner consists of the Line to Five Waterproof Eyeliner Pen, Super Gel Deluxe Eyeliner Blackest Black, Aye Aye Captain Very Black Liquid Eyeliner and King Kohl Eye Pencil Black.  

i) Line to Five Waterproof Eyeliner Pen (1.2ml), RM31.04 
Black eyeliner with a fine nib to enable superior definition. Outline and define, create curves, flicks and enhance almond shaped eyes with our automatic eyeliner.

ii) Super Gel Deluxe Eyeliner Blackest Black (1.5g), RM25.38
Soft gel pencil to create the perfect, fine outline for eyes.

iii) Aye Aye Captain Very Black Liquid Eyeliner (5ml), RM27.26
The superfine brush found in Aye Aye Captain enables you to create the most delicate of lines and flourishing flicks.

iv) King Kohl Eye Pencil Black (1.2g), RM22.55
A soft kohl eye pencil which allows you to define your eyes with solid lines or smudged smoke effects for a softer feel.

W7 Mascara

The W7 Mascara range includes the following:- 

i) Absolute Lashes Mascara (13ml), RM34.81 
A black mascara with a soft, spiked brush. 
Helps boost volume, length and add extra curl to give you brilliant, bold lashes.
Each spike separates and therefore emphasises each lash to give a dramatic curl. Its formula that helps last all evening will have people ABSOLUTELY craving your look.

ii) Absolutely Waterproof Mascara (10ml), RM34.81
Mascara with a waterproof twist!
A black mascara with a soft, spiked brush that boosts volume, length and adds extra curl to give you brilliant, bold lashes.
Each spike separates and therefore emphasises each lash to give a dramatic curl. Its formula that helps last all evening will have people ABSOLUTELY craving your look whether you're at the beach, in the pool or caught in the rain.

iii) Lashtastic False Liquid Lashes Mascara (15ml), RM31.98
Lashtastic's thick barrel wand and short bristles help create big, bold, beautiful lashes. 
Its blacker than black colour is sure to create drama and eyelashes to die for! 

iv) Massive Lashes Volume Mascara, (15ml), RM31.98
This extra black formula and hourglass-inspired wand volumises lashes and helps emphasise the eyes.

v) Oh So Waterproof Mascara (15ml), RM34.81
Blackest of black, waterproof mascara, ideal for spring showers and swimming pools. 

vi) Forever Lashes Extra Volumizing Mascara (15ml), RM34.81
Get lashes that go on forever. Its gold casing and long-lasting formula make this product your most prized possession.

vii) It’s Brown Really Brown Mascara (15ml), RM31.98
The brown colour creates a lighter, warmer look for those who need less of a smoke or just want something different.

viii) Lengthening Thickening Mascara (10ml), RM28.21
For long, long black lashes.

ix) Lashes Gelore Gel Volume Mascara (15ml), RM34.81
A flat ended mascara brush that emphasises and lengthens lashes.
The Gel like formula makes application smooth and simple and therefore lashes stay in place all day.

W7 Eyebrow Pencil

i) Twist & Shape Combi Eye Pencil (0.3g), RM27.26
A double ended eyebrow pencil. One end with an angled and highly pigmented eyebrow colour and the other with a built in spoolie brush to comb and maintain those pesky hairs. 
Available in 3 variants – Blonde, Brown and Dark Brown.

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W7 Cosmetics Lips products

W7 Lip Liner 
i) Lip Twister (0.28g), RM21.60 
Lip liner pencil with an *easy* twist. 
Fine, creamy, soft and smudgeable, twist these pencils to outline your lips before applying lipstick or gloss. Sharpener is included on other end of the product.
Available in 8 shades – Red, Nude, Pink, Brown, Very Nude, Nude Dude, Champagne and Rust.

W7 Lipstick 

i) Kiss Matte Lipstick (3g), RM25.38 – includes the following variants: - 
Vampires Kiss - Deep red matte lipstick, for long lasting coverage.
Tender Touch - Light pinky nude matte lipstick for a natural look.
Damson - Deep plumb tone matte lipstick suits most skin tones.
Portofino - Bright pink matte lipstick for long lasting coverage.

ii) Kiss Lipstick (3g), RM25.38 – includes the following variants: - 
Pink Sand – A creamy rich lipstick that glides on and stays put to create the perfect nude lip look.
Summer Fling – A creamy rich lipstick that glides on and stays put to create the perfect nude lip look.
Candy Dream – Delicate pastel pink full colour lipstick.
Fuschia – Bold bright pink full colour lipstick.
Lollipop – Pale pink lipstick with a hint of shimmer.
Raspberry Ripple – Bold raspberry pink full colour lipstick.
Negligee – Candy pink shade full colour lipstick that glides on easily.
Kir Royale – Pink with purple undertones full colour lipstick.
Pillar Box – A brilliant clear red full colour lipstick.
Scarlet Fever – Bold bright red with orange notes full colour lipstick.
Poppy – Bold blue red full colour lipstick.
Ruby Red – A true red full colour lipstick.
Chestnut – Dark red with a hint of nut-brown full colour lipstick.
Forever Red – Deep wine red full colour lipstick.

iii) Mega Matte Lips (7ml), RM25.38
A creamy texture, this product has great durability and feels moisturising rather than cakey on the lip.
Each of these shades contain high colour intensity with great pigmentation.
Available in 9 shades namely Sinful, Hasta La Vista, Oddball, Two Bob, Loaded, Mega, Caked, Filthy Rich and Billionaire. 

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W7 Cosmetics Now In Malaysia


For more information about W7 Cosmetics, please visit their
Facebook: @W7Malaysia

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