Versace EROS

Love, Passion, Beauty and Desire; these are the key concepts of the latest and new men’s fragrance by Versace. A unique aura, sensual on the skin; Reassuringly virile, these are the keys to the hymn of love announced by EROS; the triumphant and flamboyant seducer.

Versace launch a new men’s fragrance in five years. EROS, named after the Greek god of love, able to make people fall in love with his bow and arrow. Versace EROS was launched and presented at Versace flagship store in Pavilion Kuala Lumpur recently.

"I designed my new fragrance EROS for a Man who is both Heroic and Passionate, like a Greek God. EROS is a scent which depicts and emphasizes Power and Sensuality". 
by Donatella Versace

Deborah Henry (Miss Universe Malaysia 2011), emcee of the event impressed the crowd with the concept of Eros fragrance - Love, Passion, Beauty and Desire. 

Deborah Henry

The perfection of the male body is fused with classic sculpture and the allusion to Greek mythology that has characterized the world of Versace since its beginning. Versace Eros is suitable for a man who is passionate, strong and master of himself.

The colour of Eros is turquoise, a very strong and masculine shade. It is a clear reference to the Mediterranean sea and its surrounding lifestyle. Magnificent Medusa carved at the center of the glass bottle expresses the iconic strength of EROS. The packaging is simple, yet distinctive & strong at the same time. It boasts the same distinctive elements of the bottle. The medusa and the greca symbol, expertly balanced in different levels of relief, pulse on the turquoise backdrop and convey a very masculine perception.

The olfactive family of fragrance is comprised of fresh, oriental and woody notes. The fragrance interprets the sublime masculinity through a luminous aura with an intense, vibrant and glowing freshness obtained from the combination of mint leaves, Italian lemon zest and green apple. 

An addictive sensuality delivered by intriguing and enveloping oriental notes derived from Tonka beans, Ambroxan (Amber), Geranium flower and Vanilla. A racy virility symbolized by wood-origin scents such as cedarwood from Atlas and Virginia, and vetyver and oak moss, providing intensity and power.

Versace EROS official video tells the story of an encounter between the natural elements of water, thunder and lighting, in which the EROS man immerses himself. The perfection of the male shape is immortalized in all its glory; its iconic beauty surrounded by Greek statues in a classical atmosphere. With his great strength, he shoots an arrow into the stormy sky. VERSACE EROS comes to life, the male fragrance that fills the world with its energy. The campaign was shot in London by photographers Mert & Marcus, under the creative direction of Donatella Versace. The protagonist is the American model Brian Shimansky.

The afternoon event was attended by distinguished VIPs, media, business partners and celebrities. Among them were Alessandro Marci (Versace Commercial Director), Rachelle Ng, Annie Wong, Chermaine Poo and Alan Yun.

Jack and Alessandro Marci
Jack and Alessandro Marci

Selina, Jack, Chermaine and Alessandro Marci

Alessandro Marci and Deborah Henry

Versace Boutique at Pavilion Kuala Lumpur

VERSACE EROS Fragrances are available at all the leading departmental stores and VERSACE boutiques and the retail price as below.
Versace Eros EDT 100ml: RM298
Versace Eros EDT   50ml: RM220
Versace Eros EDT   30ml: RM160

Versace Boutique Pavilion Kuala Lumpur
Lot No: 2.25.00 & 3.27.00, Level 2 and 3, Pavilion KL, 
168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
Tel: +603-2141 0677

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