Asian Food Channel (AFC) First Cook-Off in Malaysia

In celebration of the upcoming Hari Raya holidays, the Asian Food Channel, part of the Scripps Networks family of lifestyle networks and Asia’s first and only 24 hour regional food and lifestyle channel, will be launching an online and on-ground initiative named the “AFC Foodie Face-off”. Organized exclusively for AFC Facebook fans in Malaysia, this initiative is aimed to further support AFC viewers’ passion for food, and provide them with a new and interactive platform to share their talents in the kitchen with fellow enthusiasts. 

From 24th of May to 19th June 2013, local foodies can submit photos off their best homemade dishes on the AFC Facebook page, where fans and friends can subsequently vote for their favourite dish submissions. AFC judges will choose the top 20 finalists from the top 50 entries submitted – The top 50 will be chosen based on fan ‘likes’, creativity and appearance. Those chosen will be given one week to prepare before they go head-to-head at a public cook-off held at local cooking school, The Cooking House. 

Prizes: First Prize RM 5,000, Second Prize RM 3,000 and Third Prize RM 2,000. The prizes will consist of items such as Nikon Cameras, Tefal products and AFC merchandise. There will also be a special appearance from two well-loved AFC Celebrities from Malaysia, Sherson Lian of 5 Rencah 5 Rasa and Anis Nabliah of Icip Icip. Both will be present on the day of the cooking competition as honorary guest judges. 

The online portion of the initiative will be mainly driven through all AFC social media channels using strategic posts and through the AFC official website using placed banner ads. All efforts will aim to reach out and create awareness for the database of over 1.2 million regional fans. Marketing of the initiative will also be supplemented through the official AFC website (, and online support from partners.

This initiative was created in partnership with Groupe SEB Malaysia Sdn. Bhd  – Official Cooking Partner (Tefal),  Kellogg Asia Marketing Inc. – Official Cereal Partner,  Nikon (Malaysia) Sdn. Bhd – Official Imaging Partner,  Sime Darby Food & Beverages Marketing Sdn. Bhd – Official Cooking Oil Partner (Alif), and  The Cooking House – Official Venue Sponsor.

For more information about the “AFC Foodie Face-off”, please visit the AFC Facebook page from Thursday, 10th May 2013 onwards.

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