The Grand Finale of Samsung’s AppStar 2012


Samsung AppStar 2012 challenge a platform for Malaysian youth to compete and showcase their innovative, creative and inventive skills in formulating ideas to develop mobile applications has come to an end, so who is the brilliant team? What are the app that won the judges heart?


The 5-month long campaign saw Samsung receive more than 3,700 submissions from over 40 universities and colleges in Malaysia, with a panel of judges shortlisting 12 finalists for today’s Samsung AppStar 2012 Finale. Among the final contenders, proposed app ideas encompass car lock notifications, location-based reminders, and a security app that protects women against crime.                                                              

All the stars: Harnessing the creative powers of Malaysian youth, the Samsung AppStar 2012 challenge generated over 3,700 app idea submissions from 40 colleges and universities nationwide. (From left to right: Sazzy Falak, local Malaysian celebrity; Apps Creator 2020, 2nd runner-up; Donald Cheah, Chief Operating Officer, MPH Bookstores; GYNOID, Winners; Jason Ko, Chief Executive Officer, MYC!; Colin Hew, Product Manager of Services and Solutions, Mobile Phones, Samsung Malaysia Electronics; Elaine Soh, Head of Corporate and Branding, Samsung Malaysia Electronics; Gangnam Team, 1st runner up)

After submitting their entries, participants present their ideas to a panel of judges for the initial shortlisting process. The 12 shortlisted groups were then sent to a Samsung bootcamp, where they learnt vital skills in presenting and marketing ideas from industry experts. This geared them for the ultimate finale, where they presented their polished ideas to a panel of judges.

The Samsung AppStar 2012 challenge is our initiative to incorporate the raw, creative powers of Malaysian youth in the app development process. Living in today’s ever-changing technological landscape, youths are in a prime position to contribute fresh ideas that push the boundaries of innovation while remaining relevant to consumers.  

Winning stars: Champions of the Samsung AppStar 2012 challenge, GYNOID, 
presented an app idea that acts as a security measure for women

The winners of AppStar, GYNOID, presented an application idea that acts as a security measure for women, allowing its user to automatically send distress signals when in danger.

1st runner-up: Gangnam Team, presented their app idea, Ocean Box, 
a photo-sharing app that fuses features such as geo-tagging and 
photo stitching to enhance photo-editing options  

  2nd runner-up: Apps Creator 2020, developed an app idea that integrates 
Malaysia’s various public transportation services, allowing users to 
purchase tickets and discover routes on-the-go

The popular vote: Team Practical Innovation, won the Most Favourite prize, 
garnering the most votes from their peers online

The winning group was awarded a cash scholarship of RM24,000, and three units of Samsung’s flagship smartphone, the GALAXY S III. The first runner-up received RM12,000 and three units of the Samsung GALAXY S III, while the second runner-up rewarded with RM6,000 and three units of the GALAXY S III. More importantly, Samsung is looking into the possibilities of developing some of the apps presented by the finalists, essentially bringing these ideas to life.  

For more information on the Samsung AppStar 2012 challenge, visit Samsung Mobile Malaysia’s Facebook page at https://www.facebook.com/samsungmobilemalaysia

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