Nike LeBron X


LeBron James’ successful 2012 continues with the introduction of the LEBRON X shoe. Designed to the specifications of James, the shoe combines dynamic containment, protection and responsiveness tailored to one of the world’s most explosive players.

Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.

Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James' career. Diamonds form between the Earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature, carbon then becomes diamonds.

Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.

The LeBron X retail at RM609 and will be available at Hoops Station (Summit USJ and Lot 10).

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