AEON Athleisure Brand innercasual, iC Featuring Japan’s Fabric Technology for Superior Comfort

AEON finally announces the arrival of innercasual or in short, iC in Malaysia. AEON has diligently selected the community boutique gym, TRIBE BOXING STUDIO that is famed for its group kickboxing to energetic pumping music to launch its first collaboration with iC.

AEON Athleisure Brand innercasual, iC Featuring Japan’s Fabric Technology for Superior Comfort

innercasual or iC featuring Japan’s fabric technology for superior comfort and promises top quality with sustainability high on agenda featuring size and age inclusive – all while staying accessibly priced and budget friendly to be true to its everyday-good-value mantra. 

AEON Athleisure Brand innercasual, iC 

The brand intends to set its motion in Malaysia by introducing 3 distinctive styles: the fun and functional ActiveWear; the exciting technology to enhance lifestyle’s PeaceFit, as well as the Sustainable fashion range in collaboration with the iconic British designer and activist, Katherine Hamnett, a pioneer in ethical fashion.

SAVING THE PLANET’ is the message on many iC tees print that embodies Katharine Hamnett’s will and passion to protect the earth and the environment that nurtures it.

AEON Athleisure Brand innercasual, iC 

Each piece in the collection commits to eco-friendly fabric, the organic cotton – grown in fields with no use of pesticides or chemical fertilizers. Long and repeat wearability is also another of Katharine’s fierce commitment for this collection.

Present to launch the brand, AEON’s Deputy Managing Director, Naoya Okada enthused, “innercasual is all about being comfortable while opting to be versatile and flexible in our way of life so the decision to ensure that the brand is brought to Malaysia is definitely a good fit with our lifestyle strategy.”

One of iC’s most notable strength is the immediate comfort of the silky soft and buttery material that is snug and cosy the moment it’s put on while providing confidence with built-in functionality of sweat absorption and quick drying ability. In addition to being made from stretchable and lightweight material that supports movements, iC is also designed to be anti-odour, anti-bacterial and with UV-protection.

AEON Athleisure Brand innercasual, iC 

Whatever your silhouettes or body types, iC is about supporting you 4-ways: functionality, aesthetic, sustainability, and affordability. innercasual or its short, iC is launched in conjunction with the inaugural AEON Fashion Preview, AFP for July to October 2022 – the other upcoming excitement in store is the accessible bridal wears and wide size range to build your vacation wardrobe.

This initiative is in line with AEON’s efforts in championing the United Nations Sustainable Development Goal, focusing to promote a peaceful and inclusive society for sustainable development, provide access to justice for all and build effective responsible and inclusive institutions at all levels; as well as protecting, restoring, and promoting sustainable use of terrestrial ecosystems.

For more information about AEON Athleisure Brand innercasual, iC Featuring Japan’s Fabric Technology for Superior Comfort, please visit AEON Malaysia Website, Facebook, and Instagram

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