King’s Raja Kumpul

From L to R: Jimmy Wong, National Sales Manager, Linda Leong, 
Senior Brand Manager, Raymond Liew, East Malaysia General Manager

Who is the King’s Raja Kumpul? The Raja Kumpul is based on a ‘point collection’ system with different points entitlement for each product range. A minimum of 100 points is required per entry and winners are selected based on highest points collection. King’s Raja Kumpul contest which was held from 1st October till 31st December 2012.

From top left: Linda Leong, Senior Brand Manager & 3rd from top left, 
Michael Loh, West Malaysia General Manager

A total of 29 winners walked away with cash prizes and electronic products worth RM50,000. Twenty consolation prize winners took home RM200 cash each, four 3rd prize winners was awarded a 16GB iPad each, three 2nd prize winners won a Samsung Galaxy SIII each and the 1st prize winner went home with a home theater set. The grand prize winner, Ong Chung Lian (age 26) from Kuching, Sarawak walked away with RM20,000 cash prize.

When interviewed, Ong said he would keep RM10,000 in the bank and he would share the remaining RM10,000 with his close friends. Ong who has been King’s loyal customer since his primary school days said this contest has indeed been a rewarding experience.

Mr. Michael Loh, General Manager of F&N Creameries (M) Sdn Bhd in Peninsular Malaysia said, “We received an overwhelming response on our first Raja Kumpul contest and we would like to thank all participants for supporting King’s products.”

“The Raja Kumpul contest was held to reward our customers who enjoy King’s wide range of ice cream. It is exciting to see how much one enjoys eating ice cream based on the number of points collected during the contest period,” said Mr. Raymond Liew, General Manager of F&N Creameries (M) Sdn Bhd in East Malaysia.

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