Adidas Originls ZX Runner: Unite All Originals


  
Style stands united with the new adidas Originals Spring / Summer 2013 collection to celebrate originality across the globe while expressing individuality in ‘unite all originals’. adidas New 2013 Brand Campaign Pushing A Retro Spin With The ZX Runner in ‘Unite all Originals’. 

 

The collection is designed with understated styling and quality tailoring in mind, innovating classics with modern character - which can be seen in this seasons’ highlight that features a classic throwback with a hint of contemporary street edge in the adidas ZX range.


The authentic '80s running shoe still leads the pack with a modern-day kick combining textile and suede in the upper, and a breathable mesh lining and cushioning in the tongue, collar and heel. Even before Jesse Owens wore Adi Dassler’s spikes in the ‘30s, technical and material developments have been at the core of adidas’ running shoe DNA.


Innovations such as the ZX heel counter had just as much impact on street style as it did on the track, especially in the ‘90s. There are echoes of that era throughout the Originals Spring / Summer 2013, particularly in the adidas ZX700 and ZX750 range, with bright neon and block colours showing up across iconic silhouettes. Running influences are also spotted on accessories and apparel such as the Colorado windbreaker, kept modern with updated fit and subtle materials.


An iconic symbol in street and urban culture, the ZX range is created for avid sneaker-heads making it a must have. With the call to ‘unite all originals’ this Spring/Summer – fans and street enthusiasts the world over can hear the call in a 90-second hero film, created in collaboration with DJ / producer A-Trak and director & visual artist SoMe, which creatively showcases the unique pieces found throughout the collection and represents the true meaning of ‘celebrate originality’ and ‘unite all originals’.

The ZX700 and ZX750 retails at RM340 and RM370 for both men and women and are available at the following adidas Originals Concept Stores:
adidas Originals Midvalley (Ground Floor)
adidas Originals Pavilion (Level 4)
adidas Originals KLCC (Level 3)
adidas Originals Lot 10 (Ground floor)

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