What does RED means to you? Red is one of my favourite colors. To me Red means sexy, hot and sharp. Let’s pain the town RED. So don’t be shy RED Means GO! What??? RED Means GO! but for traffic lights ok.

I come to know that RED Means GO when I attended HUGO Red by HUGO BOSS Launch a few weeks ago. It’s a small exclusive event with a twist of artsy feel induced. 

HUGO Red Challenge 1: Unleash your creativity with HUGO Red

RED Means Go kicked start at Ril’s The Warehouse, it’s a unique and old but well preserved art gallery in the heart of vibrant colonial Chinatown. This is my first time to Ril’s from the outside it look like one of those old shoplot but when I stepped inside its vintage and sophisticated. 

2013 also marks the 20th anniversary of HUGO, an innovative and unconventional approach to fashion, delivering progressive looks with a contemporary attitude. HUGO Fragrances has always shared this attitude and the new HUGO Red is a perfect example of the brand’s creative and experimental spirit.

HUGO Red Challenge 1: Unleash your creativity with HUGO Red
Draw and design HUGO Red bottle based on our own creativity. Jared Leto said “I think creativity and pushing boundaries go hand in hand, and originality comes from individuals who are willing to take chances, to bet on themselves”

Lunch at Ril’s Steakhouse

After the HUGO Red Challenge 1, we proceed upstairs which is Ril’s Steakhouse for our lunch. After the lunch, we were chauffeured to Sogo KL for HUGO Red launch.  

HUGO BOSS Counter at Sogo KL

Jared Leto
Jared Leto is the face of HUGO Fragrances. A modern icon of originality, he is renowned for his extraordinary creativity and unique talent, making him a natural fit with the HUGO brand and the HUGO Red concept.

HUGO Red is a contemporary blend around two contrasting accords: the ‘Solid Chill’ accord and the ‘Liquid Heat’ accord, which reflect the different facets of cold and hot metal. HUGO Red is destined to become another perfume classic for men.

Welcome speech by Lau Sook Ping, Country Manager of P&G Prestige Malaysia and Singapore
Teh Sin Mei, PR Manager of P&G Prestige Malaysia

HUGO Red Challenge 2: Pushing Boundaries Under Pressure

HUGO Red Challenge 2: Pushing Boundaries Under Pressure

HUGO Red Challenge 2: Pushing Boundaries Under Pressure
Sort out the jigsaw puzzle in 40 seconds (if I am not mistaken about the timing). Yes! I like this challenge. Need to focus and have a photography memory. Time are running fast, with the upbeat music on really feel under pressure trying my best to complete the task within the time frame. I did it! Yes!!!! RED Means GO!

RED Means GO

Top Notes
Grapefruit, Pink pepper, Galbanum

Middle Notes
Pineapple, Rhubarb, Cedar

Base Notes
Tonka bean, Amber

HUGO Red starts with fresh citrus, green and clean then followed by warm and spicy scent that lingers. Its fresh, suave and manly. The packaging look tough, solid, simple yet sexy in red bottle and black cap. For a men who dare to take the challenge, constantly on the move and want to be attractive at the same time 
HUGO Red is for you.

Eau de Toilette 75 ml RM202
Eau de Toilette 150 ml RM291
Shower Gel 200 ml RM85
Deodorant Stick 75 ml RM85
Deodorant Spray 150 ml RM85


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