Samsung at CES 2013. Discover the World of Possibilities

Dr. Stephen Woo


During the Consumer Electronics Show (CES) 2013 in Las Vegas, Samsung revealed its goal of creating new experiences for all, where technology enables consumers to discover the world of possibilities.

Samsung unveiled a new paradigm in television, smart appliances, connected cameras and mobile devices. Depth of innovation demonstrated by the company’s UHD TV with a large screen size, NX300 Camera and 45mm 2D/3D lens, T-9000 LCD refrigerator and Series 7 Chronos PCSharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control and personalized user experiences.


Introducing the next Evolution in Televisions
Samsung opened a new world of possibilities in home entertainment this year, introducing a full line up of larger screen TVs, including its first 85-inch Ultra High Definition TV (UHD TV) and its flagship Smart TV, the F8000 LED TV. Building on its already extensive content offering and Smart TV platform leadership, Samsung also introduced the most personalised TV viewing experience ever created: S-Recommendation with Voice Interaction technologies.

Samsung’s new Smart Hub intelligently organises a viewer’s content into clear, intuitive menu pages. Drawing on Samsung’s mobile leadership, the navigation experience is reminiscent of that found on its smartphones. The five pages include: On TV; Movies & TV Shows; Photos, Videos & Music; Social; Apps.


Creating Smarter, Connected Homes
Samsung’s latest home appliance products deliver unrivalled convenience, ease of use and organisation for consumers. The new Samsung T9000 LCD Refrigerator allows users to adjust the freezer and fridge space based on need, while the new Samsung Top Loader Washing Machine, WA50F, provides an extremely large capacity in its category.

To give consumers a new dimension of flexibility in the kitchen, Samsung introduced a new innovative range and oven. With a spacious 5.9 cu. ft. oven capacity, Samsung’s NE597N0PBSR Induction Range with Flex CookZone™ has a large cooking area and is suitable for any pan configuration.


Capturing Images for Every Moment
Samsung is staying true to its SMART Camera vision, delivering the latest and greatest camera technology and driving change in the digital imaging landscape. As the newest addition to its NX-range, the NX300 blends exceptional image quality and capture capabilities with increased speed and shot control. Central to the NX300’s outstanding imaging performance is its new 20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality images for every user.


Combining Design, Performance for Hands-on Computing
The powerful new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment applications. The new Series 7 Chronos delivers a professional performance in a thinner and lighter form factor, with a quad-core performance, as well as a new software solution called RAMaccelerator, which provides up to a 150 percent increase in speed for browsing and running apps, to act as a true desktop replacement. Series 7 Chronos, it will run on Windows 8.


Samsung TecTiles™ Take Over Las Vegas
Samsung is also helping people explore a world of possibilities while in Las Vegas. The company has partnered with Caesars Entertainment to install more than 4,500 interactive Samsung TecTiles™ (NFC tags) throughout eight of its world-renowned hotels and casinos in Las Vegas. These TecTiles™ are designed to provide consumers with a virtual concierge service, offering shortcuts to gaming stats and playing tips, restaurant hours and reservations, show times and video clips, and shopping hours and discounts. 

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