Nine West First Fragrance ~ Love Fury


When mentioned the name Nine West the first thing that came across my mind is Shoes and then followed by Handbags. Recently, Nine West has just launched its first fragrance, Love Fury at Nine West Boutique in Suria KLCC.

Nine West Boutique in Suria KLCC

The launch gambit ~ dancers spraying Love Fury Frangrance


 Nine West Love Fury

So... who is Love Fury?

She is the icon of Fatal Attraction
Passionate, sexy with personality, attitude, temper and flair
She knows what she wants
She re-invents herself all the time, like a spectacle
She makes her entrance with her shoes…
and when she leaves…
Her fragrance leaves a trail behind
Her presence lingers in the air
Her fragrance is a powerful weapon of attraction
An elixir of pure seduction...

The fragrance is a seductive elixir of fresh fruits, lush florals, warm woods and addictive amber. It is contagious, intoxicating, mysterious and sexy.  Working exclusively with Firmenich, the largest privately-owned company in the perfume business, Nine West set out to create a true signature fragrance, a scented statement for the woman wearing it.  She makes her entrance with her shoes and when she leaves her fragrance leaves a trail behind, her presence lingers in the air. 

Top Note: Rose Bud Firmat, Mimosa Petals, Absolute, Juicy Mandarin, Red Berries Pulp
Heart Note: Jasmine Sambac FirAbs, Tiare Tahiti NaturePrint, Sandalwood
Base Note: Orris Flower, Sensual Musk, Precious Wood, Addictive Amber 

  Nine West Love Fury

Reviews: Love Fury is definitely a seductress. She smells sweet and powdery with a touch of spice that garners attentions. Love Fury is slightly strong for me, I would prefer something milder which a touch of floral and fruity. I yet to be the seductress like Love Fury, perhaps one day when I fancy Fatal Attraction then Love Fury is my powerful weapon…

 
Charmaine Poo as emcee at the launch

 Emily Lim & Charmaine Poo


A woman’s craving and insatiable desire for fashion and obsession for shoes is matched only by her addiction to fragrance.  As an established leader in fashion footwear, Nine West will take an important step by introducing the Love Fury fragrance and specially designed Love Fury pump, illustrating the parallel synergy of footwear and fragrance as powerful weapons of attraction.


“We are very proud of Love Fury, our first collaboration with, and signature fragrance from, Nine West.  Love Fury is for the woman who loves the privileges of being a woman, from wearing high heeled pumps to using fragrance’s power to seduce.  The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.” said Jean Madar, Chairman and CEO of Inter Parfums, Inc.



The heel is what makes a shoe; it gives the height, the edge, the curve, the look, the style, the attitude.  Inspired by the idea of a “killer” heel breaking through the glass, the bottle top design is rich lacquered black, like an ultra-glamorous, varnished stiletto.  It is iconic, pure and timeless. The glass is heavy and pure like crystal, in a classic shape, square and stable with beveled edges.  To balance out the aggression of the heel topper, the fragrance contained in the bottle comes across as feminine, light and sensual, nude in color with pink undertones.

“After more than 30 years, Nine West is still the destination for fashion footwear and fragrance is simply the next level of brand ascendancy.  There is a strong connection between the seductive statement that a woman makes with her shoes and fragrance, as both are seen as ultimate weapons of attraction.  Love Fury successfully captures the passion and addiction of the Nine West consumer.” by Fred Allard, Creative Director of Nine West.

Guests


 Trying out the fragrance




Nine West Love Fury Eau de Parfum
3.4 fl oz / 100mL RM 199.00                      
1.7 fl oz / 50mL   RM 150.00                      
1.0 fl oz / 30ml    RM 107.00                                                   
      
Availability: Available in Malaysia from July 2012 onwards in most of the leading departmental stores.

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