Anne Hathaway is SHISEIDO’s New VITAL PERFECTION Global Ambassador

SHISEIDO announces its global partnership with Academy Award winning actor and fashion icon Anne Hathaway (“Hathaway”) for VITAL PERFECTION Shiseido’s leading age defying skincare series powered by research on skin’s inner potential.

Anne Hathaway is SHISEIDO’s New VITAL PERFECTION Global Ambassador

Hathaway’s authenticity is loved across the globe, and her timeless elegance, combined with her dedicated work with the UN and other charitable work reflect a deep strength. Through her work, we have witnessed an inspiring woman who encourages us to reach our inner potential to create a better world.

Shiseido believes that Hathaway perfectly represents the versatility of VITAL PERFECTION series, which enables you to reach the greatest potential of your skin. Moreover, she is the embodiment of the VITAL PERFECTION’s new message that Potential Has No Age, celebrating the inner beauty enhanced by appreciating each and every stage of life.

“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for VITAL PERFECTION” says Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.

Shiseido hopes to encourage its customers to embrace their current stage in life, to try new things, and to adapt, through conveying the message, “Potential Has No Age”. Potential is essentially power from the future that we can tap into now to live our best lives. Potential is always there, and we can always harness it, no matter what stage we are in life – just like we can love our current skin, we can take care of our future skin.

Hathaway explained how “Potential Has No Age” resonates with her and her life experience. “It’s so upsetting to hear age misidentified as a barrier for growth. I would rather we celebrate it for the gift it is. To me, it is an exciting privilege to grow older and hopefully have the opportunity to learn more about oneself. I hope people feel excited to explore their potential always.”

“I have tried to invest in my skin as I observed from the women in my family that my skin would be something that would take care of me if I took care of it. I now understand my skin to be connected to my overall health and wellbeing. Over a longer timeline, it becomes apparent that beauty is definitely something that comes from within.”

Hathway was also drawn to VITAL PERFECTION’s philosophy of harmonious cooperation with the skin’s natural processes and potential.

“I love that the VITAL PERFECTION has been created to work harmoniously with the body. VITAL PERFECTION was formulated to work efficiently and naturally with the body, giving the best possible skincare results.”

“I’ve always admired the philosophy of VITAL PERFECTION, how it combines simple elegance, complex tradition and knowledge gained over time in such a balanced and nuanced way.” Said Hathaway.

VITAL PERFECTION Brand Film

Starting in September 2023, Hathaway will bring the Potential Has No Age message to the world, supported by a unique art film by renowned fashion photographer and director duo Luigi & Iango.

The film, starring Hathaway, celebrates the power of inner potential using light rays and explores the harmonious nature of darkness and light. The film perceives potential as both darkness and light, a brilliance that knows no limits.

Hathaway said she hopes others find the film as inspiring as she does. “When we talked about the concept, discussed the idea behind it- and during the filming itself – we spoke continuously about the notion of potential and how important it is to grace it to yourself. To believe that your own potential is always there, where your past, present and future meet.”

“Inspiration is everywhere - in light, in the air, in touch, in music, in words, in silence, in each other, within ourselves. Of course, life can become overwhelming and there are always reasons to shut down and close ourselves off… but if we can remember to value the true beauty that surrounds us and look for it, to breathe it in when it appears, we remain open to the reality that it exists within us, too. I hope this film allows people to film take a moment to feel passionate about their own potential.”

SHISEIDO VITAL PERFECTION Price: 

The VITAL PERFECTION Intensive WrinkleSpot Treatment 20ml retails for RM510, whereas the VITAL PERFECTION LiftDefine Radiance Serum 40ml retails for RM635. The VITAL PERFECTION Uplifting and Firming Cream is available in both 30ml and 50ml, priced at RM330 and RM525 respectively.

Availability: 

VITAL PERFECTION can be purchased at nationwide counters, boutiques, kiosks and selected Sephora stores: www.shiseido.com.my/Storelocator and online sites: shop.shiseido.com.my/ and http://bitly.ws/EBNi

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