Great News! Pre-Launch of ABSOLUT BAZAAR X FESTIVAL GAYA RAYA 2026: ABxFGR Expands to Penang, Brunei & London 2026! Malaysia’s biggest and most trendsetting Raya Festival is back, stronger than ever, in 2026! Recognised and awarded by The Malaysia Book of Records as The Largest Raya Festival Expo in Malaysia for two consecutive years, this event is jointly organised by My Events International and Absolut Events & Management, and will spread its wings to three new destinations next year. These destinations are Penang, Brunei Darussalam, and for the very first time, London!
 |
| Pre-Launch of ABSOLUT BAZAAR X FESTIVAL GAYA RAYA 2026: ABxFGR Expands to Penang, Brunei & London 2026 |
Building on four successful years of organising ABxFGR and in response to the overwhelming demand to further expand this largest Raya festival overseas, the organisers are proud to exclusively announce its expansion to three new locations in 2026 – Penang, Brunei Darussalam, and London.
ABxFGR 2026 at the Bridex International Convention Centre, Brunei will take place from 27 February to 1 March 2026, followed by the Penang edition at PICCA Convention Centre from 6 to 8 March 2026, and will continue at MITEC, Kuala Lumpur from 13 to 16 March 2026.
Adding to the excitement, the organisers will introduce a brand-new platform designed to empower local entrepreneurs on the global stage. Absolut Bazaar x MYExpo will debut in London at Exhibition White City from 2 to 3 May 2026. Unlike ABxFGR, this initiative goes beyond attracting festive visitors, serving as a gateway for collaboration and entry into international markets.
In addition, our London edition will offer exhibitors exclusive business-to-business (B2B) opportunities to access the broader European market. This will allow them to meet distributors, buyers, and strategic partners, laying the groundwork for future business partnerships, export expansion, and global market penetration.
For SMEs aiming to expand internationally and establish a competitive position in the global halal and lifestyle sectors, this platform will also offer invaluable exposure. By introducing our rich culture, genuine halal products, distinctive culinary experiences, and varied tourist attractions to a global audience, this milestone also supports the government's Visit Malaysia Year 2026 initiative. In the end, this will strengthen Malaysia's global brand and increase cross-border opportunities and collaborations.
Since its inception, ABxFGR has consistently set remarkable records, solidifying its position as the Largest Raya Festival in Malaysia. Amongst its outstanding achievements over the past four years:
• RM62.6 million in total sales
• 2,365 booth spaces
• 7.95 million visitors
• 224 F&B vendors
• 120 celebrities
• 48 partners and sponsors
• more than 2,000 entrepreneurs and 400 local brands
This achievement positions ABxFGR not only as a ‘one-stop centre’ for festive shopping and celebration, but also as a festival that generates significant economic impact for local entrepreneurs, particularly small and medium enterprises (SMEs). At the same time, it creates new market opportunities both domestically and internationally, further strengthening its standing as the most prestigious Raya shopping and lifestyle festival in the region. With the addition of Brunei and London as new locations, ABxFGR will further expand opportunities for local entrepreneurs to break into international markets.
As in previous years, the organisers aim to provide visitors with a complete festive shopping experience under one roof, covering a wide range of categories such as apparel, beauty products, and Raya delicacies.
One of the main highlights is the Mini Absolut FoodFest, a compact food fair featuring more than 30 vendors offering a wide selection of dishes and beverages for both iftar and sahur.
Visitors also stand a chance to win cash prizes through engaging side activities such as Wheel of Fortune, Money Chamber, and Happy Hour sales as a gesture of appreciation from the organisers for the unwavering support from visitors every year.
Due to the high demand for participation, spots are filling up quickly. The Kuala Lumpur edition is nearly sold out, with only 5% of booths remaining. Just 25% of the slots are still available, and the majority of exhibitors have already been booked for the Penang edition.
This resounding reaction shows how confident brands and business owners are in their ability to participate in the most prominent Raya celebration in the region. To prevent losing out on these limited chances, interested exhibitors are urged to confirm their participation as soon as possible.
The organisers encourage the public to stay tuned for the latest updates on ABxFGR through its official social media platforms.
Festival Gaya Raya
Facebook: https://www.facebook.com/MyEventsInternational/
Instagram: https://www.instagram.com/myeventsintl/
Absolut Bazaar
Facebook: https://www.facebook.com/absolutbazaar
Instagram: https://www.instagram.com/absolutbazaar
No comments:
Post a Comment
Please Leave a Comment to show some Love ~ Thanks