CEO Chryseis Tan Charts Unveils Cosway Reimagined

CEO Chryseis Tan Charts Unveils Cosway Reimagined at LaLaport BBCC. This marked a defining moment for Cosway (M) Sdn Bhd as CEO Ms Chryseis Tan took to the stage to deliver her first public address since taking the helm, setting out her vision to revive the brand, reignite its people and rebuild the business for the future.

From left: Tan Sri Dato’ Seri Vincent Tan, Founder & Advisor of Berjaya Corporation Berhad; Ms Chryseis Tan, Chief Executive Officer of Cosway Malaysia; YAM Tunku Tun Aminah Binti Sultan Ibrahim Ismail, Chairman of Berjaya Corporation Berhad; and Ms Nerine Tan, Joint Chief Executive Officer Berjaya Corporation Berhad at the official launch of Cosyoung, a bold new direction under Cosway Malaysia

“Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully,” Ms Chryseis Tan said. “Cosway Reimagined is our commitment to what comes next — fresher, bolder, built to thrive for generations ahead.”

Cosway Chief Executive Officer Ms Chryseis Tan came to deliver her first public address, outlining her vision to revive the brand, reignite its people, and rebuild Cosway for the future

Her keynote set the stage for the official launch of , Cosway’s bold new lifestyle brand designed for today’s generation of beauty and wellness shoppers. Indie in spirit, ethical in values and stylish by design, brings together clean, science-backed skincare, supplements that fuel ambition and lifestyle essentials that fit seamlessly into modern living.

YAM Tunku Tun Aminah Sultan Ibrahim Ismail, Chairman of Berjaya Corporation Berhad delivering her speech in support of Cosway’s vision for a fresher, bolder future

Visitors flocked to the zone to try interactive displays, sample new products and get a first look at what’s to come. Media, influencers and early adopters shared their experiences in real time, amplifying the excitement across social platforms.

From left: Mr. Lee Jia Zhang, Chief Operating Officer of KLK Davoslife; Mrs. Yoon Yea Won, Chief Executive of Kolmar BNH; Ms. Chryseis Tan, Chief Executive Officer of Cosway Malaysia; Dr. Yi Young-Sang, Chief Executive of LocknLock; Dr. Ban O-Hyun, Chief Executive Officer of Ildong Bioscience; and Mr. Brian Baik, Chief Executive Officer of KM Pharmaceutical, at the MOU signing ceremony where Cosway formalised strategic partnerships with leading international industry players

Celebrating Achievements & Strengthening Partnerships

Day Two also featured the MPOS Elite Recognition Ceremony, celebrating top-performing entrepreneurs and store operators who continue to champion Cosway’s growth.

Adding further momentum, Cosway formalised strategic partnerships through the signing of Memorandums of Understanding (MOUs) with LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience and Davos Life.

These partnerships will play a pivotal role in shaping Cosway’s future product pipeline, strengthening its capabilities across categories from skincare and health supplements to lifestyle innovations. By working with these industry leaders, Cosway is ensuring that its next - generation products are science-backed, globally competitive and relevant to modern consumer needs.

Media and guests then joined a guided media tour, followed by an insightful panel talk with health advocate Kit Mah and nutritionist Yun Zun, offering practical perspectives on wellness and healthy living.

The energy continued into the evening with Regenix’s top sales recognition, honouring leaders driving growth for Cosway’s health-focused supplement line. The Grand Lucky Draw kept guests on their toes with exciting prizes, before the day wrapped up with a lively makeup tutorial, leaving beauty enthusiasts inspired.

Throughout the day, LaLaport BBCC buzzed with live demonstrations, product showcases and influencer-led sessions, giving visitors a front-row seat to Cosway’s new direction.

Cosway Reimagined at Lalaport BBCC

“Today is all about showing our community what the future of Cosway looks like,” said a spokesperson. “From recognition ceremonies to interactive experiences, the energy from our members, leaders and partners was incredible. And this is just the beginning.”

Cosway Reimagined concludes on 28 September with its final day of family-friendly activities, fitness sessions, health talks and last-chance offers for visitors.