Hennessy Renewal Of Hope Finale with RM38,888 Giveaway


Recently we were at Hennessy's Renewal of Hope Finale on Chap Goh Mei, the 15th day of the Lunar New Year at Plaza Arkadia in Desa Parkcity. The public donate of RM1 to get a Kam or mandarin orange, with which they could make a “wish” across any of eight categories – health, wealth, relationships, career, self, business, home, and travel – in hopes that they would be granted.

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Hennessy Renewal Of Hope Finale at Plaza Arkadia in Desa ParkCity on Chap Goh Mei


That evening Hennessy rewarded eight lucky participants with a prize from each category, collectively worth a total of RM38,888. The prizes included an Eu Yan Sang voucher (health), jewelry / a voucher from Poh Kong jewelers (wealth), a dining voucher (relationships), admission into a career-building seminar (career), a clothing voucher (self), cash (business), an IKEA voucher (home) and a holiday package (travel).

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Hennessy Renewal Of Hope Finale at Plaza Arkadia on Chap Goh Mei
 Lighting up their sparkles as a symbolism of the renewal of a new cycle, hope and good fortune

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Tossing the lou sang as nothing feels more festive than tossing and wishing for a prosperous year ahead

The initiative takes a twist on the traditional Chap Goh Meh practice where young single women would write their names and contact details on mandarin oranges and toss them into the river, hoping that eligible men would eventually pick them and make contact.
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A variety of specially crafted Hennessy V.S.O.P cocktails such as the crowd’s much-loved Assam Boi, Wishing Capsule, and the Mandarin Highball were served throughout the event

Hennessy will channel all donations received in exchange for the Kam to the Lost Food Project, Malaysia’s leading food bank towards their efforts in rescuing nutritious surplus food that would otherwise end up in a landfill, and redistribute this food to those who need it most. Meanwhile, the used oranges themselves will be given to GroundControl to promote sustainable energy efforts.

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Hemanth Jayaraman, Senior Brand Manager of Hennessy V.S & V.S.O.P Malaysia, Moët Hennessy Diageo Malaysia conducting a pre-draw by collecting tossed oranges from the fountain for the lucky draw session

The Renewal of Hope campaign was launched on 17 January to usher in Hennessy’s Chinese New Year festivities. Visitors to Plaza Arkadia were able to experience first-hand both Zhang Huan’s artwork and the Garden of Hope throughout the campaign duration.

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A special limited time only pop-up featuring Zhang Huan’s “Spheres of Hope” artwork was made available for the public throughout the campaign. The pop-up featured a resonant dreamscape which exudes glittering radiance and a masterful interpretation of the infinite cycle of nature

The collaboration between Hennessy and renowned Chinese artist, Zhang Huan, titled “Spheres of Hope”, the artwork – which was featured throughout the campaign duration and on limited edition bottles specially designed for the festivities – took the form of a resonant dreamscape which exudes glittering radiance and a masterful interpretation of the infinite cycle of nature.

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Kicking off the finale of Hennessy Malaysia’s Chinese New Year Renewal of Hope Campaign with a toast by the Moët Hennessy Diageo Malaysia team and its partner agencies. From L-R: Chong Wai Keng, Moët Hennessy Brand Ambassador & Krug Brand Manager, Moët Hennessy Diageo Malaysia; Everly Tan, Manager (Client Services), Amoeba Creative Sdn Bhd; Racheal Tan, Director, L'Atelier Malaysia; Peter de Kretser, Chief Executive Officer, GO Communications; David Tan, Director, Colony; Sherry Woo, Senior Social Media Manager, M&C Saatchi; Aiko Lee, Senior Brand Manager of Hennessy X.O & RCC, Moët Hennessy Diageo Malaysia; Hemanth Jayaraman, Senior Brand Manager of Hennessy V.S & V.S.O.P, Moët Hennessy Diageo Malaysia; and Jeffri S, Beverage Consultant, Moët Hennessy Diageo Malaysia

The campaign also saw Hennessy collaborating with a renowned Malaysian landscape designer, Lim In Chong, popularly known as Inch, to create the Garden of Hope. The tree installation, specially designed and built by Inch for Hennessy, is a realization of twelve trees, holding individual colored spheres inspired by shades of Zhang Huan’s artwork.

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