What to Expect at the New Pavilion Elite?

Pavilion Elite is finally open to shoppers, a new shopping landmark in Bukit Bintang that adjacent to Pavilion Kuala Lumpur. What to expect at the new Pavilion Elite? Well, there are myriad of brands ranging from South East Asia’s biggest stores, new concept stores to large-format flagship stores, progressively opening.

What to Expect at the New Pavilion Elite?

The brands and things that you can expect at the new Pavilion Elite, such as the first in Malaysia stores like COS, ABC Cooking Studio, The Planet Traveller, VLV Life, The Wallet Shop, and Simmer Huang. And also flagship stores and boutiques of international brand such as Laneige Beauty Boutique. Oh yes! there is an underground tunnel connecting Pavilion Elite and Fahrenheit88, it is more convenient and safer to cross over via this tunnel than using the main road, especially during raining season.

An underground tunnel connecting Pavilion Elite and Fahrenheit88

First in Malaysia Store

1. COS
One of the highly anticipated brands within Pavilion Elite, COS, has also started welcoming shoppers into its first store in Malaysia. An international upmarket brand with Scandinavian heritage, COS offer a full range of designs for men, women and children with reinvented classics and wardrobe essentials. 

New Pavilion Elite, Kuala Lumpur
COS @ Pavilion Elite

Occupying two levels with approximately 7,000 square feet of space, the store interior will reflect COS design values and aesthetics, featuring clean lines and natural elements. Shoppers can expect to see its latest Autumn Winter 2016 collection, which offers rethought functionality and everyday chic.

2. ABC Cooking Studio
ABC Cooking Studio originated from Japan offers culinary, baking and wagashi lessons in a stylish and contemporary flagship studio. Enjoy cooking and baking your very own gastronomical delights with unique homemade recipes.

3. The Planet Traveller
The Planet Traveller is a one-stop lifestyle travel store for discerning travellers. can find a spectrum of equipment for their journey – from high quality luggage to robust trekking rucksacks, gadgets and accessories.

4. VLV Life
A luxury retreat in the heart of the city, VLV Life offers a full suite of spa treatments and medical aesthetic services. From illuminating facials to wide variety of body treatments and non-invasive aesthetic therapies for face and body, indulge in a bespoke wellness experience in this one-stop urban sanctuary.

5. The Wallet Shop
The Wallet Shop is the go-to store for quality wallets, bags and personal accessories. Crossing, MYUK and OZOZOsac are in-house brands that already have a strong following in Singapore. International brands like Ardium, Bellroy, C-Secure, CabinZero, Iconic, Status Anxiety and Fjallraven are first-to-market brands catering to the young, discerning and fashion-conscious.

6. Simmer Huang
Originally from China, this popular food chain carries unique dining experience – the art of simmering. Opening its first store in Malaysia, their Qing dynasty recipe promises the best tasting and most culturally appealing delicacy.

Flagship and Biggest Stores in South East Asia

Lego, another iconic brand worldwide has also set foot in Pavilion Elite. This flagship store on Level 6 is a must-visit destination for LEGO fans. You will be able to bring your imagination to life while checking out the wide selection of innovative displays. 

Pavilion Elite, Kuala Lumpur
LEGO @ Pavilion Elite

The 3,000 square feet store will be the biggest in Malaysia and carry the full range, including staples such as LEGO City, Friends and Creator as well as LEGO Creator Expert, LEGO Star Wars™ Exclusive and the LEGO Architecture range. Whether you are picking a gift or looking for the latest set, every shopping trip will be made fun and easy. Their Brick Specialists will help you find a set that’s the perfect fit.

Renowned for a wide variety of good quality products, Japanese lifestyle brand MUJI opens its new flagship store of approximately 12,700 square feet at Pavilion Elite, making it the largest MUJI store in Malaysia with the latest interior concept from Japan. 
MUJI Interior Advisor Consultation Service is provided at the store, offering recommendations on MUJI furniture and storage solution for space-efficient home that features a relaxing living environment, with the aesthetics of simplicity.

3. Coach
Dedicated to delivering an unrivalled shopping experience that is synonymous to their acclaimed brand value, the new Coach flagship duplex store is the largest in South East Asia. It will showcase the latest store concept and a full range of merchandise mix for men and women. Its prime location, facing the shopping district of Bukit Bintang, will position the store as a must-visit destination for tourists and locals alike.

Pavilion Elite, Kuala Lumpur
JD Sports, King of Trainers @ Pavilion Elite

4. JD Sports, King of Trainers
JD Sports, King of Trainers is the leading, specialized multiple retailer of branded and own-brand sports and casual wear in the UK. World-renowned for its leading status amongst sports fashion retailers, JD Sports, King of Trainers opens its first flagship store in Asia at Pavilion Elite, with over 13,000 square feet of retail space.

5. Huawei
Premiering the first and biggest flagship store in Asia-Pacific out of China, Huawei will bring in a complete range of consumer devices from mobile phones, smartphones, tablets, mobile wearables, mobile accessories to mobile broadband. The new Huawei retail concept and design promise to deliver the best experience for shoppers.

Pavilion Elite, Kuala Lumpur
A gastronomical experiences @ Pavilion Elite

The mall also introduced new gastronomical experiences that are first in Malaysia. Alongside new cafes and restaurants, shoppers will also get a taste of popular dishes served at royal feasts at Simmer Huang, which will be opening soon in the mall. 

Based on imperial recipes from the Qing Dynasty and those passed down from generations, Simmer Huang specializes in a unique simmer cooking process, using medical herbs to come up with nutritionally balanced Chinese dishes.

Pavilion Elite when fully tenanted will feature over 60 brands across its 10-level retail podium and a world-class LED screen that measures 1,260 square metres in size. This retail landmark will definitely add vibrancy, choice and variety to the industry and enhance the total retail experience of Bukit Bintang, further transforming it into one of the world’s top tourism destinations.

For more information and updates about Pavilion Elite and its new stores, please visit www.pavilion-kl.com or contact the Concierge desk at 03-2118 8833


  1. Wow, another new mall. I can't keep up. I need more time and money to shop. HEHEHE

  2. does this make pavilion one of the biggest malls also... hehehe... heard 1 utama is supposedly the largest one for now....

  3. So many great shops at Pavilion Elite especially Lego store and JD Sports! :D


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