Kiss Goodbye to Breast Cancer Charity Walk by Avon

Thousands Flood Putrajaya In ‘Pink’ Charity Unity

In conjunction with the global celebration of Avon’s 20th Breast Cancer Crusade anniversary, Avon Malaysia proudly joins more than 58 countries in hosting its second Avon Walk Around the World for Breast Cancer event.

 

Kiss Goodbye to Breast Cancer, was held in Putrajaya on 23rd Sept, 2012. The roads became a sea of pink as thousands flooded Presint 2 & 3 in creative pink t-shirts and costumes in support of the fight against breast cancer.  


The event began with a Zumba dance warm up, followed by the official flag off by YB Senator Datuk Heng Seai Kee, Deputy Minister of Women, Family & Community Development, accompanied by Carolyn Nur Amira Lee, Avon Malaysia’s Managing Director. 




Walkers enjoyed a fun walking experience throughout the 5km journey where they were entertained and cheered by an eclectic mix of groups, including the Aswara Percussion Essemble, a ‘stress free zone’ where walkers participated in stress free activities, “1 Malaysia” cheer stations, BSE (breast self examination) human statues, creative cheer stations by Avon staffs, and Ukelele players among others. Kids were thrilled as they walked the stretch with Spiderman, Superman, Cat Woman and other superheroes.




Apart from joining in the activities, many took the chance to record their memorable walk with local idols and Avon celebrities. These celebrities include Avon ambassadors Scha Alyahya, Noor Neelofa and Soo Wincci; together with other supportive celebs, namely Linda Jasmine, Que Haidar, DJ Jeff, Leslie Chai, Alan Yun, Dato’ Fazley,  Harimau Malaya striker; Safee Sali and many more. 

 

The first 200 walkers who completed the walk then formed a human pink ribbon as a symbolic gesture to celebrate the upcoming Pink Ribbon October month. 







 Madam Siow Fei Fong, 41; a breast cancer survivor and mother of 3 young kids, took to the stage in sharing her experiences, followed by the presentation of donation cheques amounting to RM50,000 from Avon to Breast Cancer Welfare Association (BCWA) and Pink Ribbon Wellness Foundation.



However, the main buzz after the walk came from a session of flash mob dance organized by Avon headquarters staff that was impromptu joined by walkers, and a   “Go Bald” session, courtesy of professional hairdressers Michael & Guys Hair Salon and Academy, where Ms Callie Goh, Chief Creative Director of Michael & Guys Hair Salon and Academy personally conducted the “Go Bald” shaving session. 


The walk is currently being considered for endorsement by the Malaysia Book of Records for the Largest Participation Breast Cancer Charity Walk in Malaysia.


Since the launch of Avon Breast Cancer Crusade in 1992, Avon’s breast cancer programs in 58 countries have donated more than USD740 million for research and advancing access to care, regardless of a person’s ability to pay. Avon awards funding to beneficiaries around the world; ranging from leading cancer centers to community-based non-profit breast health programs; creating a powerful international network of research, medical, social service and community-based organizations focused on defeating breast cancer and ensuring access to care.


The Crusade has enabled more than 17 million women globally to receive free mammograms and breast cancer screenings, educated more than 100 million women about breast cancer and funded promising research into the causes of breast cancer and ways to prevent the disease.


The event was made possible with the partnership of Ministry of Women, Family & Social Development, Putrajaya Perbadanan, Lembaga Penduduk & Pembangunan Keluarga Negara (LPPKN), Kleenex, Kotex, Nestle, Milo, 100 Plus, Pizza Hut, Kentucky Fried Chicken, Ayam Mas, Percetakan Lai, Amerlink Sdn. Bhd. Amazing Era Sdn. Bhd., Michael & Guys Hair Salon and Academy and Sunway Pyramid Shopping Mall. Nett proceeds will go to Breast Cancer Welfare Association (BCWA) and Pink Ribbon Wellness Foundation.

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