Centre Action Fragrance with Safee Sali Launch by Avon

Safee Sali, Carolyn Nur Amira Lee, Managing Director; and Aspalin Haji Sirat, Head of Commercial Marketing

Centre Action Fragrance for men

Score Big With Centre Action

Ever wondered why Malaysian men are just so hooked on football? If not for the thrill of the action, it could be the appeal of the ever confident and talented football icons. What is not to love about them? Football heroes just seem to have it all. Success, envy-worthy physique, amazing dexterity and a charismatic swagger that just makes the world want to revolve around him. Some you may dream of being that man. Today, you can stop dreaming… start being that man. 

Introducing Centre Action Eau De Toilette, latest men’s fragrance by Avon

Centre Action Eau De Toilette (75ml) is Avon’s latest offering in men’s fragrance. It is the aura of a football hero. Its scent gives men that same euphoric rush that they get when a goal is scored at the very final moment. It emboldens men to fearlessly tackle obstacles, to dive into the centre of action and to emerge victorious.


There isn’t anyone more relevant to our Malaysian football fanatics than our very own homegrown talent, striker extraordinaire; Safee Sali. The invaluable Striker of Pelita Jaya FC of Indonesia is Avon’s choice for the face of Centre Action.


Safee Sali, with his ‘go-for-it’ attitude, is the perfect embodiment of the Centre Action man.  His incredible flair, great pace and good physique makes him a regular contributor of spectacular long shot and overhead kick goals. He brought screams of delight and utmost pride to Malaysians when his sharp shots helped win the 2010 AFF Suzuki Cup for the first time ever.


Often revered as the best Malaysian striker of his time, Safee Sali is the first Malaysian millionaire to make his riches through football. His aggressive game lends an ‘aim, strike, goal!’ exhilaration to the fragrance. 

Carolyn Nur Amira Lee, Managing Director; Safee Sali; and Aspalin Haji Sirat, Head of Commercial Marketing
At the Press Conference
Aspalin Haji Sirat, Head of Commercial Marketing; Safee Sali; and Carolyn Nur Amira Lee, Managing Director




So what does football heroism in a bottle smell like? The undeniable masculine scent starts off fresh and spicy, with Wet Green and sizzling Black Pepper top notes, that gets your adrenaline pumped up for the fierce competition. Refreshing Grapefruit awakens the senses, while Lavender and Violet Leaves add to the bold, clean, middle notes that transport you right to the center of the action. Nearing the finish line, scents of Earthy Moss, Haitian Vetiver and warm Leather forms the base notes to push you ahead of the competition, and race off with a clear lead. 


The potion of excitement is packaged in an understated, yet stylish and modern bottle with a black and green cap. Its glass bottom half lets users take in the lime green liquid that exudes a thrilling and active lifestyle.

Now, put on your exclusive Centre Action Sunglasses and step into the action looking like a million dollars. This special look is for winners only, though. For a limited time, these cool sunglasses are a gift that comes with every purchase of Centre Action EDT 75ml. So here’s another reason to let Centre Action take you all the way.

Football fanatics can revel in this exhilarating scent, starting from 16th October 2012. Priced at RM 69.00 (S&S RM 79.35) per bottle, it is simply easy to step into Safee Sali’s shoes and savor the thrill of the game. 


For more information, call Avon’s Toll Free Line at 1- 800- 22- AVON (2866) or visit http://www.my.avon.com

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