Sheila Sim, SK-II New Brand Ambassador Shares Her Secret to Crystal Clear Skin on Her First Debut to Kuala Lumpur

Sheila Sim, SK-II Newest Brand Ambassador  

SK-II’s new Brand Ambassador, international model and style icon, Sheila Sim making her debut appearance in Kuala Lumpur. Sheila shared her top beauty secret and was amazed at her 14-day skin transformation to crystal clear after embarking on her journey with SK-II starting with the brand’s signature miracle water, Facial Treatment Essence (FTE).


After just one use, she already noticed changes in her skin’s countenance. “I did not expect to see any difference after using FTE for the first time. I was amazed to find that my complexion was brighter and clearer, in just one use. After three days, I started to notice that my skin texture became more refined, and was smoother.” 


But it was really after seven days that Sheila noticed that her skin became firmer and more sculpted. She saw an overall improvement in the condition of her skin, something that she had never experienced before with any other skincare brands.

“At first, I thought it was just my imagination – but when I went out with my friends, they asked me if I was wearing makeup, and for the secret to my skin’s glowing radiance. That’s when I understood the meaning of crystal clarity.”

Elaine Daly, Emcee asking Shiela Sim about her beauty regimes and tips

In just 14 days, Sheila experienced complete skin transformation. “I observed that the fine lines around my eyes and mouth had become smoother and less visible.  Also, as someone who is a fan of the sun and the outdoors, I was really amazed to see that the spots and freckles on my face lightened and became less visible.” Needless to say, the bona fide fashion icon is now a fervent fan of SK-II.

The five dimensions of crystal clarity - texture, radiance, firmness, spot control and wrinkle resilience – were critical in tracking Sheila’s skin transformation, and more importantly, changing the way the international supermodel looks at and understands her skin. 

 Ms. Ellie Xie, Country CEO of P&G Malaysia & Singapore with 
Sheila Sim, SK-II Brand Ambassador 

From its introduction more than 30 years ago, FTE remains one of SK-II’s best sellers today and an icon in the beauty industry.  Often affectionately termed “Miracle Water” by fans, key to its popularity lies in its efficacy – FTE has been proven to shift skin’s five dimensions to attain visible improvements along crystal clear skin. The study found that more than half (56%) of beauty editors who use FTE have experienced the product’s effectiveness in improving all five dimensions of crystal clear skin.

Facial Treatment Essence is powered by over 90% Pitera™, SK-II’s signature ingredient, which acts directly on the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience.  As the bio-ingredient comprises a combination of more than 50 skin nutrients, it delivers a comprehensive range of benefits to enhance skin’s clarity.


SK-II FTE is easily incorporated into any skincare regimens, it is available in 4 sizes at all SK-II counters in Malaysia.

SK-II Facial Treatment Essence, 75ml           RM 199
SK-II Facial Treatment Essence, 150ml         RM 389
SK-II Facial Treatment Essence, 215ml         RM 489
SK-II Facial Treatment Essence, 250ml         RM 529

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