Taiwan Expo in Malaysia 2022 Targeting the Next Trade Breakthrough

Recently, I had an opportunity to visit and attend Taiwan Expo in Malaysia 2022 launch at Kuala Lumpur's Sunway Velocity Mall. The expo is back after a two-year hiatus. This year’s Taiwan Expo in Malaysia is a hybrid exhibition that combines both online and offline elements. The physical exhibition is being held in Kuala Lumpur’s Sunway Velocity mall from the 2nd to 7th of August while the online exhibition is scheduled to run for a month from 2nd of August to 2nd of September.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Taiwan Expo in Malaysia 2022 Targeting the Next Trade Breakthrough

TAITRA’s Chairman believes changing lifestyle will drive new business opportunities. James C.F. Huang, Chairman of Taiwan External Trade Development Council (TAITRA), along with the special guests each donned a VR headset to enter the EXPOverse, specially created by HTC, to kick off this year’s event.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Taiwan Expo in Malaysia 2022 is back after a two-year hiatus and was officially unveiled today (Aug 3) at Kuala Lumpur’s Sunway Velocity Mall. VIPs across Malaysia & Taiwan sites each donned a VR headset to enter the EXPOverse, specially created by HTC, to kick off this year’s event. VIPs from Left to right: Ms. Sharimahton Mat Saleh, Deputy Chief Executive Officer, Export Acceleration from Malaysia External Trade Development Corporation (MATRADE); Lee Guann Jyh, Deputy Director General of the Bureau of Foreign Trade, MOEA; Mr. James C. F. Huang, Chairman, Taiwan External Trade Development Council (TAITRA); H.S. Ms. Anne Hung, Representative, Taipei Economic and Cultural Office in Malaysia, Ms. Sharon Ho Swee Peng, President, Malaysian Friendship and Trade Centre, Taipei

Guests of honour for the opening ceremony include Lee Guann Jyh, Deputy Director General of the Bureau of Foreign Trade, MOEA; Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei; Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia; Sharimahton Mat Saleh, Deputy Chief Executive Officer of Export Acceleration from Malaysia External Trade Development Corporation (MATRADE); as well as the representatives from 17 Malaysian chambers of commerce and industry.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
VIP Group Photo, Top row from left: Mr. Lin Kai Min, National President of Taiwan Chamber of Commerce & Industry in Malaysia(TIAM); Dr. Sean Seah, Chairman of The National Tech Association of Malaysia (PIKOM); Y.Bhg. Tan Sri Datuk Mustafa Mansur, President of Malaysian Green Business Association (MAGBA); Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur; Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia; Sharimahton Mat Saleh, Deputy Chief Executive Office of Matrade; Y Bhg Tan Sri Dato' Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); Dato' David Toh Guan Seng, President of Federation of Malaysian Foundry and Engineering Industries Associations (FOMFEIA); Datuk Dr. Ting Ching Cheng, Advisor of Malaysia-Taiwan Trade Federation Association (MTTFA). Bottom row from left: Mr Alan Wong, Vice President of The Federation of Alumni Association Of Taiwan Universities, Malaysia (FAATUM); Ms Cheerine Law,Representative from Federation of Asian Beauty Industry Associations (FABIA); Ms Grace Leong Shui Ping, Treasurer-General of Persekutuan Pertubuhan Penjual Alatulis Dan Buku Malaysia (PPPABM); Ms Hilrary Low, Vice Chairman of Persatuan Anggun Menawan Malaysia (PAMM); Mr. Peh Leong Seng, President of Malaysian Gifts & Premium Association (MGPA); Dato' Alex Wong Che Sing , Council Member of Malaysia Retail Chain Association (MRCA); Dato’ Jerry Tan, Chairman of Malaysia Taiwan Economic Association (MTEA); Mr. Francis Teo, President of Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS); Dato’ Sri Jeffry Ong Eng Hong JP, President of the Federation of Engineering and Motor Parts Traders Association Malaysia (FEMPTAM)

James Huang made an unforgettable entrance as he rolled his way onto the stage on a scooter and highlighted the need to tackle the changing lifestyle in this post-pandemic world through innovation. In his speech, he emphasized that Malaysia and Taiwan have long enjoyed a solid relationship in many areas such as economics, trades, culture, and the arts, and the ties have only grown stronger over the years. 

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Taiwan Expo in Malaysia 2022 @ Sunway Velocity Mall

Huang added that the changing trends have major impacts on all industries, from Industry 4.0 to telemedicine, and Taiwan Expo showcases many of the products at the forefront of the changing global landscape. This makes Taiwan Expo the perfect platform for Malaysian businesses looking to explore these business opportunities.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Union of Taiwan Butterfly and Malaysian Wau Bulan

Union of Taiwan Butterfly and Malaysian Wau Bulan

The opening ceremony also saw the unveiling of Taiwan Expo’s official logo, and this beautiful logo is inspired by a butterfly that represents Taiwan and Malaysia’s iconic Wau Bulan. The colourful soaring butterfly represents the strong Malaysia-Taiwan friendship as well as the limitless business opportunities through close cooperation. To commemorate the opening ceremony, the guests of honour were each presented with a limited-edition Taiwan Excellence commemorative coin and a Seven Culinary Treasure giftbox.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
H.S. Ms. Anne Hung, Representative, Taipei Economic and Cultural Office in Malaysia

Ms. Anne Hung said in her speech that the Malaysia-Taiwan trade has remained strong despite the pandemic, and the cordial relationship built over the decades has allowed both sides to achieve outstanding trade results. In 2021, bilateral trade volume increased by a whopping 26% to reach nearly 28 billion US dollars. Hung further commented that Taiwan is not only focused on promoting its high-quality industries but is also actively looking to boost bilateral flow of talents, investments, technology, tourism, culture, and education as outlined under the New Southbound Policy.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Ms. Sharimahton Mat Saleh, Deputy Chief Executive Officer, Export Acceleration from Malaysia External Trade Development Corporation (MATRADE)

For Taiwan Expo in Kuala Lumpur 2022, the products were selected to align with the roadmap drawn up under the 12th Malaysian Plan. The expo is centred around 5 main themes - Industry 4.0 & Green Economy, Smart Medical, Smart Agriculture, Halal, Taiwan Lifestyles, as well as Talent, Tourism & Financial Services. Many of the products showcased are leaders in the global market, such as AROFLY LINK A1 cycling power meter, JoyCom’s NewEpi Plus Sterile Liquid Wound Dressing and etc. As testament to the popularity of the expo, there has been an influx of business enquiries before the expo even began.

The Award Winning Products and Brands at Taiwan Expo 2022 brands

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
AROMASE

1. AROMASE 

AROMASE 5α Juniper Scalp Purifying Liquid Shampoo is an amazing bottle of household shampoo can solve everyone's scalp problem with all-herbal and medicine-free formulation. The brand core value to actively help people's scalp problem with their vast experience of 3 generations 60 years scalp care. 

AROMASE received Cradle to Cradle (C2C) Bronze certification 2020, becoming awarded the "Circular Economy Product" that is widely recognized internationally. Cooperation with 100 doctors for scalp healthy lectures and education articles to deliver scalp health knowledge and examined exceeded 50,000 scalps since 2016. More information HERE.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Natural Beauty

2. Natural Beauty

Natural Beauty is a Taiwan-based skincare and beauty brand, known for its biotechnology natural skincare line. It is also a leading multinational beauty company. Their γ-PGA Deep Hydration Moisturizing Cushion Mask is one of the best-seller products. Highly concentrated mask that boosts intense hydration to the skin. It contains γ-PGA small moisturizing molecule and plant extracts for soothing and moisturizing effects. More information about Natural Beauty HERE.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
ANNIE's WAY

3. ANNIE's WAY

Annie's Way Black Tea Bubble Tea Invisible Silk Mask is a fun silk mask in the Bubble Tea range from Annie's Way contains Black tea is full of antioxidants to protect skin from damage and fight signs of aging. It provides a flawlessly youthful and radiant complexion, plus its paraben and alcohol free. 

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Annie's Way Black Tea Bubble Tea Invisible Silk Mask
Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Annie's Way Arbutin + Hyaluronic Acid Brightening Jelly Mask

Annie's Way Arbutin + Hyaluronic Acid Brightening Jelly Mask is a revitalizing jelly masks treat skin gently for moisturizing and brightening effect to reduce dark spots and even out skin tone for a fair and translucent complexion. More information about ANNIE's WAY HERE

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Bio-Jourdeness

4. Bio-Jourdeness

JOURDENESS is a beauty spa from Taiwan Group, with professional beauty technology and skin care experience, is one of the most well-known beauty brands in Asia. JOURDENESS entered the Malaysian market and has opened up 18 markets so far, covering major parts of the western peninsula including Kuala Lumpur, Klang, Ipoh, Penang and Johor Bahru.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Bio-Jourdeness Platinum Intensive Whitening Cream

The Bio-Jourdeness Platinum Intensive Whitening Cream is one of their star products. Its an anti-aging cream that helps to repair the aging phenomenon of the skin caused by the environment, and restore the soft and gentle lines of the skin. With the patent ingredient Caritas JD® of Zordenice silk, the whole skin will be tender, white, smooth and bright again. More information about Bio-Jourdeness HERE

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Ible Airvida Negative ion Wearable Air Purifier

5. Ible

Ible is an innovative Airvida Negative ion Wearable Air Purifier helps to eliminate 99.7% Coronavirus from the air. Ible has tested their products and proven with testing result of Airvida virus removal rate by authoritative laboratory.  Airvida generates 2 million negative ions every 0.6 seconds around the user’s facial area. Negative ions will attach the particles within close proximity turning them into bigger & heavier chunks and thus falling to the ground. More information about Ible HERE.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
VIP Tour at Taiwan Expo in Malaysia 2022

Taiwan Expo has been held in Kuala Lumpur, Penang, as well as online since 2017. This year’s hybrid event in Kuala Lumpur is primarily an online event with the offline component serving to supplement the exhibition. Despite the long hiatus, the interest in the event and the quality of business opportunities have clearly not waned, and the exciting programs lined up were well received by visitors.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Taiwan Expo in Malaysia 2022

Cooking Up a Storm with Halal Ingredients

The Taiwanese Halal Food & Plant-based Meat Cooking Contest will be held at Kuala Lumpur’s Sunway Velocity Mall on the afternoon of the 6th of August. A total of 11 halal food products from 9 brands will be flown in from Taiwan for the competition. Five teams, each comprising of two students from Universiti Malaysia Kelantan’s (UMK) Faculty of Hospitality, Tourism and Wellness, will be competing in the event. International celebrity chef, Chef Mohd Johari Edrus (Chef Jo) will be serving as a judge for the competition On the same day (Aug 6), renowned Malaysian cyclist Adiq Husainie Othman will be sharing his experience with AROFLY Power Meter, and the insight from the professional cyclists is going to be extremely helpful to cycling enthusiasts in understanding the product.

On 7th August, popular ICT influencer Ke En will be hosting the highly anticipated “One Ringgit Bid” event where many desirable products are on auction starting from one ringgit, including the MSI Modern 15 B12m 064 business laptop that retails for RM 3,599, Vago mini travel vacuum pump, MAKTAR ‘s Qubii Duo – Auto Backup Device, Acer Predator Aethon 300 Gaming Blue Switch Keyboard, Adata XPG Precog Gaming Headset, as well as the tiger tail lantern that went viral recently. Bidding starts from RM 1. Join the auction and you might just take home these attractive products at a killer price.

Taiwan Expo in Malaysia 2022, Sunway Velocity Mall, Taiwan External Trade Development Council, TAITRA, Malaysia-Taiwan trade, Lifestyle
Taiwan Expo in Malaysia 2022 Targeting the Next Trade Breakthrough

Taiwan Expo in Malaysia 2022 is supported by 17 business associations in Malaysia including the National Chamber of Commerce and Industry of Malaysia (NCCIM), Taiwan Chamber of Commerce & Industry in Malaysia (TIAM), SME Association of Malaysia (SMEAM), The Federation of Alumni Association Of Taiwan Universities, Malaysia (FAATUM), Malaysia-Taiwan Trade Federation Association (MTTFA), Malaysia Taiwan Economic Association (MTEA), Federation of Malaysian Manufacturers (FMM), The National Tech Association of Malaysia (PIKOM), Federation Of Malaysian Foundry and Engineering Industries Associations(FOMFEIA), The Federation of Engineering and Motor Parts Traders' Association Malaysia (FEMPTAM), Malaysia Retail Chain Association (MRCA), Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Malaysian Gifts & Premium Association (MGPA), Persekutuan Pertubuhan Penjual Alatulis Dan Buku Malaysia (PPPABM), Persatuan Anggun Menawan Malaysia (PAMM), Federation Of Asian Beauty Industry Associations (FABIA), and Malaysian Green Business Association (MAGBA).

The physical expo will run for 6 days at Sunway Velocity Mall, and admission is free. Taiwan Expo welcomes friends from all across Malaysia to join the expo to experience Taiwan’s outstanding products and explore business opportunities.

For more information about Taiwan Expo in Malaysia 2022 Targeting the Next Trade Breakthrough, please visit 

Taiwan Expo Facebook 

https://www.facebook.com/TaiwanExpo.mys/ 

Taiwan Expo Website 

http://mysonline.taiwanexpoasean.com/

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