BONIA unveiled its new La Luna Monogram with their signature limited edition La Luna Sonia & Venice Satchel Bag at La Luna Pop-Up. BONIA, the Italian-inspired lifestyle brand known to produce quality leather goods with strong workmanship since 1974, has just unveiled a new logo and monogram in time for its 48th anniversary. The redesign comes three decades after the first BONIA monogram was introduced.
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| BONIA New La Luna Monogram ft La Luna Sonia & Venice Satchel Bag |
It’s all about La Luna experience… had fun customized my t-shirt and tag at the personalization stations and refreshment at Luna Bar. Happening at Mid Valley Megamall Centre Court from now till 14th Aug.
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| BONIA La Luna Sonia & Venice Satchel Bag |
The new La Luna monogram is inspired by the moon's changing phases, as well as the house's long history of intertwining heritage, artisanship and the contemporary movement in fashion. It also incorporates the Italian architecture experienced by the BONIA creative team during a heritage discovery tour retracing our Founder’s journey.
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| LaLuna Pop-Up Store |
The fusion of these complementary elements creates a link of cursive lines and intertwining B’s that form crescent shapes lying against each other - a symbol of BONIA’s recent rebranding journey. The harmonious infinity shape that results from it encapsulates the brand’s stories, its heritage roots of craftsmanship and its never-ending fighting spirit.
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| BONIA New La Luna Monogram Collection |
Lensed by French photographer Antoine Renault, the collection campaign vividly expresses the compelling journey the brand has taken over the years through the phases of the moon. Starring in the campaign are Malaysian artistes Scha Alyahya, Dini Schatzmann and Indonesian actress Caitlin Halderman. The campaign also features the collection’s signature looks, such as the limited-edition La Luna Sonia Bag and the Maris Crossbody Bag, with a range of men’s accessories and footwear.
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| LaLuna Pop-Up Store |
To mark an iconic moment for the brand, BONIA will have a special La Luna pop-up at the Mid Valley Megamall Centre Court from 8 until 14 August 2022 during mall operating hours. Immersed yourself in the La Luna experience, enjoy special discounts when shopping the La Luna collection, customise purchases with our personalisation station, savour curated light refreshments and many more.
The La Luna collection will be available in boutiques and online starting 15 August 2022.
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| BONIA New La Luna Monogram |
For more information about BONIA New La Luna Monogram ft La Luna Sonia & Venice Satchel Bag, please visit BONIA Website, Facebook, and Instagram #LaLunaBonia #BoniaMidvalleyPopUp
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