Neubodi Bra Drive 2017


Bin Your Unwanted Bras at Neubodi's Bra Banks


Hey Neubodi Bra Drive is back, let’s “DONATE. SUPPORT. RECYCLE” to raise funds and awareness for Breast Cancer Welfare Association Malaysia’s “Hospital Angels” initiative in conjunction with the International Breast Cancer Awareness month until 5 November.

Neubodi Bra Drive 2017


You can drop-off unwanted or used bras at any Neubodi stores nationwideBra Banks” and Neubodi will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras. Beneficiaries of the “DONATE” initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential item – providing comfort and self-esteem.

Neubodi Bra Drive 2017
Neubodi Bra Drive 2017

Keeping textile away from the landfills, those bras not suited for donation will be collected by Life Line Clothing Malaysia. Using proprietary technology, raw materials of bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel commonly used to power industrial boilers and generators. This “RECYCLE” initiative is Malaysia’s first activity of its kind.

Neubodi Bra Drive 2017
Neubodi Raise Fund for Breast Cancer Welfare Association Malaysia (BCWA) 

The partnership between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi aims to increase public awareness that breast cancer is ‘gender blind’, and promote the importance of self-examination and early detection while raising funds for BCWA’s “Hospital Angels” programme.

Neubodi Bra Drive 2017
Neubodi's Pedal Forward cycling convoy & exclusive sales from GO PINK collectiom during the launch weekend at 1 Utama will certain proceeds will be donated to BCWA

Funds are raised via Neubodi’s “Pedal Forward” cycling convoy and exclusive sales from its GO PINK collection during this launch weekend at 1 Utama Shopping Centre’s Ground Floor - Highstreet Concourse. Certain proceeds from the sales of Neubodi’s GO PINK collection will be donated to BCWA.

Neubodi Bra Drive 2017
Neubodi’s DONATE. SUPPORT. RECYCLE Bra Drive campaign until 5th November 2017

Neubodi’s DONATE. SUPPORT. RECYCLE Bra Drive campaign has been made possible with the support of strategic partners Excel SLA (M) Sdn.Bhd and 3 Gorgeous Network. Neubodi’s Bra Drive is being held for a fifth year and has to-date collected some six tonnes of bras. For ‘pioneering women welfare initiatives’, Neubodi Holdings Sdn.Bhd received KPWKM’s CSR Malaysia Award (SME Category) in July 2017.


For more information about Neubodi Bra Drive 2017, please visit Neubodi Website and Facebook 

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