AIA Vitality Empowers Malaysians to Live a Healthier Life

We know that health is important but sometimes we slack because we have a lot of bad habits that hinder us from achieving a healthy lifestyle. In our previous post, we have shared about AIA Healthy Living Index Survey 2016 Findings and found out that overall Malaysian adults are not satisfied with their current state of health. However they are willing to improve it. Now let’s see how the new AIA Vitality programme is able to Empower Malaysians to Live a Healthier Life.

AIA Vitality Empower Malaysians to Live a Healthier Life


Heyo! We were here at the AIA Vitality launch at Glasshouse, Seputeh, early one Friday morning. All geared up in the semi sports attire and running shoes to participate in their new and exciting programme. AIA Vitality is the first-of-its-kind science-backed health and wellness programme in Malaysia that will guide Malaysians to adopt healthier lifestyles.

AIA Vitality, Simple steps to better health
(L-R) Bill Lisle, Regional Chief Executive of AIA Group; Anusha Thavarajah, Chief Executive Officer of AIA Bhd; Mark Tucker, Group Chief Executive & President of AIA Group at the AIA Vitality Launch

This programme integrates health and wellness benefits with AIA’s life insurance and takaful solutions thus allowing AIA to play a more active role in empowering and motivating Malaysians to take much better care of their health. Truly innovative and the first-of-its-kind in Malaysia. 

AIA Vitality consists of three main pillars which are – know your health, improve your health and enjoy the rewards. 

AIA Vitality Step 1: Know your health

Step 1: Know your health
First and foremost, the journey starts with knowing your health. You will first have to complete the AIA Vitality Health Review to determine your “AIA Vitality Age”. This is an indicator of our overall health. It may be higher or lower than our actual age. Well, my AIA Vitality Age is higher than my actual age hmmm… this was quite surprising to me as I thought that my health and fitness was in check! No worries, better to know now than later… that means I have to work out more and seriously look into improving my eating habits and lifestyle and be more conscious about what I eat and do on a daily basis.

AIA Vitality Step 2: Improve your health

Step 2: Improve your health
Once AIA Vitality members know their AIA Vitality Age and get a set of clearly defined personal health goals, they can start doing healthy activities such as running, walking and other forms of exercises, buying healthy groceries at the supermarket, or having a medical check-up, where they will earn “AIA Vitality Points” for successfully completing each activity.

Healthy eating is also an important part of this step. And who said healthy food is expensive and tasteless? That is not true at all! Look around us… there are so many affordable fruits and vegetables. It’s a matter of choice, so go for more greens and fresh or raw food instead of the fried, processed, sugary or fattening food. I gave it a go and made my own orange juice at the blender bike station. It’s simple, I just kept pedaling and pedaling. Tadah! It is fun isn’t it?


The more points you earn each time you make a healthy choice, the greater your rewards! Indeed, this will be a great motivating factor for me….!

AIA Vitality Step 3: Enjoy the rewards

Step 3: Enjoy the rewards
Yay! We all love rewards and I won Air Asia flight tickets from the lucky draw. Can’t believe I was that lucky! Especially cos I love holidays. Thank you AIA!! AIA Vitality rewards you for staying active and making healthy choices. AIA Malaysia has teamed up with 12 partners to offer its AIA Vitality members discounts and rewards. The partners include AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian, Marriott, MedKlinn, Mongoose Publishing’s Men’s Health & Women’s Health magazines and Reebok. I was told there will be more partners in the future… exciting. 

AIA Vitality members will receive discounts of between 15% and 50%, depending on their AIA Vitality status. If someone tells me I’d get 50% off an airline ticket or hotel stay, you can be sure I’d be walking or exercising more and even do my health checks to earn my reward.


The AIA Vitality programme is interesting isn’t it? Insurance is usually a dry subject, but AIA Vitality is engaging. It encourages and motivates its members to stay fit, active and make healthier lifestyle choices. This is something that Malaysia needs especially since we are dubbed the fattest country in Southeast Asia.

AIA Vitality - Simple steps to better health

The programme is integrated with an array of mobile applications and wearable fitness devices, making it easy for AIA Vitality members to track their goals and log their activities to earn points.

AIA Vitality membership will first be opened to customers who purchase any new life insurance policy or takaful certificate with AIA. For customers who sign up for AIA Vitality with AIA’s flagship products A-Life Link and its takaful equivalent, A-Life Link-i, they can potentially receive free additional coverage of up to 45% on death and disability. The programme will be made available to existing AIA customers later this year.

Let’s start to take charge of our health today

It goes without saying that the greatest reward from this programme is the ability to enjoy better health. What is additional to it is that it translates into long-term healthcare savings. Seriously, if you don’t believe me, AIA even has data to validate that customers who continuously engage with AIA Vitality enjoy lower medical costs than those who are not as active.

Overall, I am glad to know that there are such engaging and rewarding initiatives to empower Malaysians to live a healthier lifestyle. Again I would like to remind you all that we can’t buy health, we have to earn it. So let’s start to take charge of our health today.

You can get more information about AIA Vitality by visiting www.aiavitality.com.my

32 comments:

  1. Powering the blender would definitely encourage me to work harder since I love juicing. I wish I could do this at home but where does one get that?

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    1. Hi Emily, this bike is specially for the event and its so cool right. However, I am not sure where can we get this kind of bike.

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  2. OMG! You won air asia tickets?!?!??! You're super duper LUCKY!!

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    1. Yes I won it and that for the wish! All the best to you also.

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  3. AIA, i just realize i need a life insurance for myself ><

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    1. AIA Vitality its the new kind of insurance that you get rewards when you practice a healthy lifestyle. Do check out their website or call their hotline for more information.

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  4. You won't the Air Asia ticket? Lucky you!! =D

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  5. Congrats on your winning my dear =D I think AIA is the definitely the best insurance I can choose for myself and my family =D

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    1. Hi Sharon, thanks and do check out more infor about their insurance policy that best for your family and you.

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  6. My relative is a insurance agent. So my parents and I just let him to manage for us. Thanks for sharing and congratz on winning!

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    1. Sin Yee, thanks and good to know that you and your family are covered.

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  7. Yes we need to earn our health. and without health, we can't do anything in life. Malaysians' health problem has been very worrying, glad that AIA took the initiative to do something about this.

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    1. Great to know that and yes I agree with you. Earn our healthy and there is no short cut.

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  8. wow!!! you looks so enjoy and have fun in this event!!!

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    1. Yes, indeed it was an awesome event. I do hope that AIA will have more of this kind of events or roadshow to create awareness and encourage the public to participate.

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  9. hehe you look so cute in all the pictures! Yeah. I am planning to get one medical insurance for me and my mom from AIA too :)

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    1. Hi Amelie, thanks and good to know that you are getting the medical insurance.

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  10. Love the concept of this AIA Vitality event, I can see healthy everywhere :)

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    1. We have to keep our health in tip top condition while we can.

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  11. You look so gorgeous in the photo !! OMG..You win airasia tickets, can bring me go ?? haha

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    1. Thanks Shin May. You too can stand a chance to win Air Asia tickets from AIA when you participate in their program.

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  12. Whoa! syiok win ar. Love the concept. Cool!

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    1. Yes indeed its a good formula and push factors for us to exercise and live a healthy life.

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  13. You look great and fit in these photos. Good initiative by AIA I must say.

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    1. Thanks and I hope to workout more often.

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  14. i'm a customer haha, looks like they have many new initiatives that are very interesting for our lifestyle

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  15. can i please bring home that bicycle blender lol! every event also i'll sure want to use it to make my own smoothie

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    1. Hi Arisa, many people have been asking about the blender bike. Its so motivating right, I wish I can have one at home too.

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  16. I love when they highlight about live healthier life, congrats for winning the air asia tickets, so lucky :)

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    1. Thanks and hope cultivate a healthy lifestyle too.

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