Charles & Keith Breast Cancer Awareness

Pink October, Charles & Keith, Breast Cancer Awareness, PRIDE

Coinciding with the launch of Charles & Keith’s Winter collection 2013, this PINK Ribbon Deeds Foundation  or better known as PRIDE Foundation campaign hopes to generate the spirit of fashion-with-a-heart, as Charles & Keith will donate RM1 from every transaction made from all stores in Malaysia except Johor Premium Outlets in the month of October 2013.

PRIDE Foundation was founded in 2005 as a testament to the late Tun Endon Mahmood’s courage, strength and resilience in fighting the illness. Chaired by Datin Azrene Abdullah, it is a charity body aimed at increasing breast cancer awareness, improving treatment accessibility to all levels of society and also provides support for breast cancer treatment and care. The organization also organizes various outreach programs nationwide through workshops, talks and activities to empower women and cancer survivors. 

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