PHYGITAL Retail Future Forum by Quill City Mall

PHYGITAL Retail Future Forum by Quill City Mall

The fun of shopping didn’t change, the way we shop certainly did! Recently, we attended a very informative forum discussing about PHYGITAL Retail Future Expert Forum by Quill City Mall. What is PHYGITAL? How the new way of retail can impact and enhance our shopping experience? Let check out the future proof of your business, new retail innovations, and interventions.

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PHYGITAL Retail Future Forum by Quill City Mall

Well, I believe many of us experienced the evolutions of the way how we shop. As online shopping is a big thing however the joy of being able to see, touch, feel, and perhaps try the physical products before making purchase still significant.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
"Future Proof Your Business - New Retail Innovations and Interventions” Expert Forum by Quill City Mall

Recently Quill City Mall led an expert forum to discuss the new “PHYGITAL” retail future at Quill Convention Centre Kuala Lumpur on 10th Dec, 2019. There were many new innovative concepts and intervention about the future of retail industry shared and I personally have learnt a lot from the six retail industry players and speakers.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
From left to right: Anwar Jumabhoy, Industry Expert, Cheong Chia Chou, CEO of PUC Berhad, Koong Wai Seng, Group CEO of Quill Group of Companies, Redza Shahid, Founder of Grubcycle, Kent Lee, Founder of Smuzcity, and Justin Liew, Senior Vice President, Marketing, Quill City Mall, were all smiles at the recent “Future Proof Your Business - New Retail Innovations and Interventions” Expert Forum to welcome the “phygital” era

The forum was kick-started by Mr. Koong Wai Seng, Group CEO of Quill Group of Companies as the keynote speaker of the recent “Future Proof Your Business - New Retail Innovations and Interventions” Expert Forum. He shared about The PHYGITAL Mall, a new PHYGITAL retail era which is the combination of Physical + Digital functionality where O2O (online to offline / offline to online) platform to create the best version of a balanced retail ecosystem.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
Mr. Koong Wai Seng, Group CEO of Quill Group of Companies

It is about designing a shopping platform, a journey within a physical space, with consumer-centric tech infrastructure that facilitates the interactions between consumers and brands throughout a seamless shopping experience. Plus, we also got a sneak peek into their “PHYGITAL” features include e-wallet function, borderless payment, smart logistics and digital content marketing such as live streaming by influencers.

During the expert forum, Quill City also announced their new tenant lineup that each has their unique definition of what a “PHYGITAL” concept store means to their brand and customers.

For instance, JD.com, China’s leading one-stop e-commerce platform – has teamed up with Presto, a local social marketing application to form an exhilarating partnership – JDX Presto Concept Store. The store is not only cashless but it is also staffless and borderless. That makes the largest online-to-offline experience store in Malaysia. Plus, E-Sport Center is also settling in with a “phygital” gaming store while UniKL introduces industry exposure projects dedicated to business students.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
Six industry experts led an expert forum about “Future Proof Your Business - New Retail Innovations and Interventions” at Quill City Convention Center recently. The expert forum moderated by Jonathan Case assembled a panel that consisted of Cheong Chia Chou, CEO of PUC Berhad, Anwar Jumabhoy, Industry Expert, Redza Shahid, Founder of Grubcycle, and Kent Lee, Founder of Smuzcity

The expert forum “Future Proof Your Business - New Retail Innovations and Interventions” was led by five retail guru including Anwar Jumabhoy (Industry Expert), Kent Lee (Founder of Smuzcity), Redza Shahid (Founder of Grubcycle) and Cheong Chia Chou (CEO of PUC Berhad), moderated by Jonathan Case were held after Koong’s action-packed keynote speech.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
Mr Cheong Chia Chou, CEO of PUC Berhad shared about about Increasing Your Revenue Through Omnichannel Marketing

Mr Cheong Chia Chou, CEO of PUC Berhad shared a very interesting topic about Increasing Your Revenue Through Omnichannel Marketing. Omnicahnnel is cross-channel content strategy to improve

He presented a staggering statistic that showed a 250 per cent higher purchase rate when retailers engage customers with at least three or more channels; it reaffirms the importance of consistent customer experience and marketing across multiple touchpoints in guaranteeing a higher revenue.

They further confirmed that the future of retail needs to promote intimate social relationships between brands, both international and local, with consumers by building a physical space that is customer experience-centric.

PHYGITAL Retail Future, Phygital Future Retail Expert Forum, Phygital Retail, Quill City Mall, shopping experience, lifestyle
Mr Kent Lee, The Founder of Smuzcity presented The Rise of Borderless Retail

While, Mr Kent Lee, The Founder of Smuzcity presented The Rise of Borderless Retail. Nowadays, brands can sell their products across the border seamlessly. Smuzcity is the official business development partner of JD Logistic Group.

Quill City will soon become a borderless retail, edutainment, and experiential learning center with more international and local tenants to come. Quill invites us to await for more exciting updates as they ease into more “phygital” era in the next 12 months.

For more information about Quill City Mall please visit

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