Market Mojo: 6 Old School Marketing Techniques That Still Work in 2019


It feels like every week there is a new digital tool or trick to get your head around and add to your marketing mix. While all this new stuff is exciting, there is something to said for traditional marketing tools that have been driving steady business for decades. So what old-school marketing techniques are still useful in 2019?



Client Gifts
With bots answering questions online, 24/7 responsiveness and the availability of information via the internet, people have increasingly high expectations of customer service standards. If your company can make their clients feel special and appreciated, you will stand out in the crowd. 

With this in mind, consider how your company can invest in thoughtful branded promotional products that are in line with your company ethos. Are you all about sustainability? Try a reusable coffee cup. Technology-based? Consider a wireless charger or Bluetooth speaker.

Loyalty Programs
An effective loyalty program can drive high levels of repeat business. It is exponentially more straight-forward and cheaper to sell to an existing customer than it is to acquire a new one, so building a loyal customer base is a no-brainer. When creating your loyalty program, stick to a clear, easy to understand system which offered staged tiers to encourage further purchases.

A Catchy Slogan
If you can come up with a catchy slogan that will help everyone to remember your company name and what you do, then you are halfway to getting a customer. Anything that aids brand recognition will ensure you are top of mind next time that person is considering a purchase within your segment. 

Slogans like “When You Care Enough To Send the Very Best” from Hallmark and “Finger-Lickin' Good” from KFC have been around for more than 50 years and are likely to be still recognizable in another 50.

Mail-Box Flyers
Within specific industries such as real estate, a mail-box flyer can have a significant impact. This relatively low-cost solution is a great way to reach a localized audience. With so much digital noise, a simple letter-box pamphlet can connect more directly with the people within your target market.

Email
With the rise in social media, you might have assumed that email campaigns were no longer relevant. In fact, this is not the case at all. With increasingly intelligent marketing automation systems, you are able to guide people through the customer journey, sending them information based on their interests and feedback. 

Being able to tailor your content and segment your email list means that you aren’t spamming customers with lots of products or services that don’t meet their needs, so this should increase the effectiveness of your campaigns.

Word of Mouth
As always, word of mouth is the best marketing that your business could possibly receive. The more you can surprise, delight, and satisfy your customers, the more likely they are to recommend you to their friends and family. Face to face or digital recommendations are priceless, so make sure you let people know how they can leave feedback or refer friends on to your company.

So while it is worth keeping up to date on the latest marketing trends, don’t forget to weigh up the old-school tactics along with new approaches to find the perfect mix for you.

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