The Sparkle Project by Yuna and Samsung GALAXY Note Exclusive Premier

Have you watch Yuna’s Sparkle music video?

I like Sparkle, everything about the singer, music, song, lyrics and animations. Keep playing this song while I am writing this post... soothing. Few days ago, 21st May, monday was the official debut of The Sparkle Project. This is Malaysia’s first music video created with the Samsung GALAXY Note directed by Quek Shio Chuan. Showcasing Yuna’s latest Sparkle music video.

 Yuna Zarai, Samsung GALAXY Note Ambassador

Yuna, who is currently based in the United States, was in town specifically for the debut and made an appearance at the premier as Malaysia’s award-winning singer/songwriter and to share more on her creative partnership with Samsung Malaysia for the Samsung GALAXY Note. 

All set for the “The Sparkle Project” premier. From left to right – Eric Cruz, Executive Creative Director, Leo Burnett Kuala Lumpur; Quek Shio Shuan, Director of “Sparkle” Music Video, 
Reservoir Production;  Yuna Zarai; Vincent Chong, Head of Mobile Phones Division, Samsung Malaysia Electronics Sdn Bhd; Tan Kien Eng, Chief Executive Officer, Leo Burnett Kuala Lumpur; 
and Ismail Kamarul, Executive Producer, Reservoir Production.

Opening & Welcome Speech by Vincent Chong Head of Mobile Phones Division, 
Samsung Malaysia Electronics

“The past three months was an amazing experience for us all. The idea behind ‘The Sparkle Project’ was basically to bring new perspectives to the music industry through the state-of-the-art technology built within the Samsung GALAXY Note. This in turn, brings new experiences to our customers and takes user experiences to a whole new level,” said Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics. 

 Presenting Sparkle – Yuna, Samsung GALAXY Note Ambassador and award-winning Malaysian singer-songwriter presents her first music video made entirely on a Samsung GALAXY Note

Now you can watch and experience the Sparkle here 

 Yuna Zarai, performing her single Sparkle at Samsung’s Exclusive 
Premier of The Sparkle Project

 Question & Answer Session: Yuna, Vincent Chong and Quek Shio Chuan

When asked about her creative partnership with Samsung Malaysia Electronics for the Samsung GALAXY Note, Yuna beamed, “I am delighted to see the outcome of the Sparkle Music Video at this event. The entire shoot was unique and one-of-a-kind experience for me. I am happy that the fans’ support was overwhelming and many had submitted their creative visuals, inspiration and ideas to create this wonderful experience for all of us.” 

(From left) Quek Shio Chuan, Director of The Sparkle Project and Yuna

Check this video on how director Quek Shio Chuan shot Sparkle music video 
using Samsung GALAXY Note…

 Lucky winners of “The Sparkle Project”, Sarah Joan Mokhtar, Anwar Yasser Zulkifli, Nooru Hajar, Nurul Azreen, and Emily Minor, posing with Yuna, Samsung GALAXY Note Ambassador and award-winning Malaysian singer-songwriter, Vincent Chong, Head of Mobile Phone Division, 
Samsung Malaysia Electronics, and their brand new Samsung GALAXY Notes

Few months ago, Samsung customers and fans of Yuna took part in the exciting ‘The Sparkle Project’ by contributing visual suggestions and ideas for the music video via The Sparkle Project’s digital space at Selected ideas and visuals were creatively-interpreted and featured in Yuna’s ‘Sparkle’ music video.

For more information on the Samsung GALAXY Note, please visit

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