AXE launched The Search for the 1,000 Top Secret Cans Contest



In conjunction with the introduction of Anarchy, AXE launched The Search for the 1,000 Top Secret Cans Contest. The contest is one of AXE’s many innovative engagement platforms that offer consumers an exciting opportunity to experience the appeal brand and walk away with rewarding prizes worth RM 40,000.

Check out the Launch of AXE Anarchy for HIM and for HER in my previous post HERE

The Search for the 1,000 Top Secret Cans Contest
The Search for the 1,000 Top Secret Cans Contest features Dr. Sasha, an attractive, sensual scientist who is responsible for the creation of AXE Anarchy. In the midst of an experiment at the AXE laboratory, Dr. Sasha realises that 1,000 experimental cans of Anarchy have gone missing and have been shipped to Malaysia for distribution. Worried that these secret cans could trigger massive, uncontrollable chaos, Dr. Sasha calls for Malaysians’ help to retrieve these top secret cans.

Fans can participate in the contest following three easy steps:
Step one: Purchase Anarchy For Him or For Her
Step two: Log on to AXE Malaysia facebook page and click on the Project Anarchy application
Step three: Scan the Quick Response (QR) code embedded on the can to find out if it is one of the 1,000 top secret cans

The top five contestants who retrieve the highest number of these top secrets cans will be in the running for prizes such as a five-star island vacation for two, a Tag Heuer watch, a Sony home theater system, an iPhone 4S or a XBox Kinect.

For more information on AXE Anarchy and The Search for the Top 1,000 Secret Cans Contest log on to AXE Malaysia Facebook page – www.facebook.com/AXEmalaysia.

AXE Anarchy For Him and For Her are available at all leading retail pharmacies and supermarkets, priced at RM 16.90 each. 



For more information on AXE Anarchy and The Search for the Top 1,000 Secret Cans Contest log on to AXE Malaysia Facebook  

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