Celebrate Everyday Original Malaysians This Malaysia Day with Jacob’s

Well, in conjunction with Malaysia Day #TheOriginalsMY by Jacob’s celebrates everyday Original Malaysians who are outstanding in their own way such as individuals who have made our day-to-day lives a little easier, those who put a smile on our faces and people who have made our country a safer, happier, and better place in their own unique ways.

Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
Celebrate Everyday Original Malaysians This Malaysia Day with Jacob’s


In 2019, Jacob’s celebrated eight inspiring Original Malaysian icons who are legends in their own fields, icons who are known for being the first, the best, and the original of their crafts. 

Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
Jacob's Original Malaysians four inspiring everyday heroes


This year’s line-up of Original Malaysians includes four inspiring everyday heroes who have given us so much yet expecting so little in return, meet:

  • Nur Azmina Burhan - A hairstylist who helps the under privileged communities. Her free haircuts give these communities in Kuala Lumpur fresh looks and renewed hope.
  • R. Jeganathan - As the national Paralympics coach, he turned disability into an ability for man. He coached and journeyed with our national Paralympics athletes as they secured three gold medals and two world records at the 2016 Rio Paralympics.
  • Adrian Wong - Using 3D printing technology, he made face shields when there was a shortage of Personal Protective Equipment (PPE), aiding frontliners in our country as they battled the COVID-19 pandemic.
  • Rizo Leong - Collaborating with other local artists, his work champions social causes, giving a voice to those who need it most. In recent times, their art was used to raise funds for frontliners as they braved the ongoing pandemic.
Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
My Original Malaysian Photo using Jacob's Malaysia's Instagram AR Filter


Feeling inspired? This Malaysia Day, Jacob’s invites everyone to celebrate their very own Original Malaysian, individuals who are irreplaceable and inspiring in their own unique way. Pay tribute to your everyday Original Malaysian by using Jacob’s Instagram filter to engrave their face onto Jacob’s cracker.

Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
Go to Jacob's Malaysia's Instagram profile to get the AR Filter on IG Stories

Be sure to #TheOriginalsMY and tag @jacobs_malaysia on your Instagram postings. Scan the QR code to access the AR filter or, visit Jacob's Malaysia's Instagram profile @jacobs_malaysia for more details.

Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
Celebrate Everyday Original Malaysians This Malaysia Day with Jacob’s


Original Malaysians, Malaysia Day, Jacob’s, Jacob’s Malaysia, #TheOriginalsMY, AR Filter, Food, Lifestyle
Scan this QR Code to get #TheOriginalsMY AR Filter


Jacob’s has been in Malaysia for 67 years and is one of the many brands under Mondelēz International, the leading snacking powerhouse. In addition to offering consumers the right snack, for the right moment, made the right way, Mondelēz has been journeying with Jacob’s since the start of ‘The Originals’ campaign – beginning with Original Malaysians last August in which inspiring Malaysian personalities who are legends in their own fields were celebrated, followed by Original Malaysian Traditions in January this year to get the High Pole Lion Dance, a Muar-born tradition recognized by UNESCO as an Intangible Cultural Heritage.

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