LACOSTE 85th Anniversary Exhibition & Capsule Collection


LACOSTE celebrates it's 85th Anniversary by creating an exclusive experience at Raffles City Shopping Center from June 14th to June 24th 2018, the French brand will present its unique heritage and innovativeness at an exhibition designed as a tribute to the legendary René Lacoste and highlighting the LACOSTE 85th Anniversary Capsule Collection.

lacoste, lacoste 85th Anniversary Capsule Collection, lacoste 85th Anniversary Exhibition,  Raffles City Shopping Center, Singapore, story of René Lacoste, Lacoste L.12.12 polo shirt, LACOSTE Paris Polo
LACOSTE 85th Anniversary Exhibition & Capsule Collection


With a modern design based on the 85th anniversary logo made for the campaign, it takes its inspiration in the French noble colors white and blue. The displays and structures are thought with a minimalist style to reflect the freshness and simplicity of the brand symbol of the French elegance. 

lacoste, lacoste 85th Anniversary Capsule Collection, lacoste 85th Anniversary Exhibition,  Raffles City Shopping Center, Singapore, story of René Lacoste, Lacoste L.12.12 polo shirt, LACOSTE Paris Polo
LACOSTE 85th Anniversary Exhibition @ Raffles City Shopping Center

 
The graphics and decoration reinterpret the approach of the chronophotography. A classic yet innovative artistic view on the movement dear to the brand. Inside the exhibition, interactive areas will allow visitors to discover more about the story of René Lacoste and the evolution of the famous L.12.12 polo shirt through eight decades. 

lacoste, lacoste 85th Anniversary Capsule Collection, lacoste 85th Anniversary Exhibition,  Raffles City Shopping Center, Singapore, story of René Lacoste, Lacoste L.12.12 polo shirt, LACOSTE Paris Polo
LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center

There are interactive workshops such as a craftsmanship area displaying the embroidery know-how, testimonials, a digital book, and space showcasing the 85th anniversary capsule collection and the future of French Elegance embodied by the LACOSTE Paris Polo, new contemporary chic.

lacoste, lacoste 85th Anniversary Capsule Collection, lacoste 85th Anniversary Exhibition,  Raffles City Shopping Center, Singapore, story of René Lacoste, Lacoste L.12.12 polo shirt, LACOSTE Paris Polo
LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center

Shoppers visiting the exhibition can stand to win a wardrobe makeover and a gift with purchase, when they answer to a simple quiz on-site. Terms and conditions apply.

lacoste, lacoste 85th Anniversary Capsule Collection, lacoste 85th Anniversary Exhibition,  Raffles City Shopping Center, Singapore, story of René Lacoste, Lacoste L.12.12 polo shirt, LACOSTE Paris Polo
LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center

LACOSTE 85th Anniversary Exhibition
Date: Thu June 14th till Sun 24th June 2018
Time: 10am to 10pm
Venue: Raffles City Shopping Centre, Level 1, 252 North Bridge Road, Singapore 179103
Admission: Free 
Getting there: City Hall MRT Station

For more information and updates about LACOSTE 85th Anniversary Exhibition at Raffles City Shopping Center, please visit LACOSTE Website and Facebook 

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