ASICS HyperGEL-KENZEN: Where Street Style Meets Performance


ASICS HyperGEL-KENZEN, the new line of footwear combines street style with high performance GEL technology proprietary for all day and all-night comfort. The new design incorporates GEL technology with breathability detail and GEL beads integrated into the midsole. Every HyperGEL shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy, resulting in improved comfort and endurance as the midsole restores its form faster than comparable footwear models.

ASICS HyperGEL-KENZEN: Where Street Style Meets Performance 


In the nutshell, the HyperGEL platform introduces a midsole with rebound and cushioning for all-day support. It provides versatility during a run in the gym or on the street, and reduces impact to the body, preserving energy which allows for more movement.

HyperGEL platform

HyperGEL 
● developed and tested at the Institute of Sports Science in Kobe, Japan
● provides about 30% more bounce than standard EVA with excellent cushioning
● restores its form faster than any comparable materials offering consistent comfort for all day wear
● each midsole consists of about 15% GEL beads which is uniquely distributed in each individual shoe
● two additional models in the HyperGEL family will roll out over the course of 2018

ASICS HyperGEL-KENZEN: Where Street Style Meets Performance
ASICS HyperGEL-KENZEN

HyperGEL-KENZEN™
● GEL beads integrated into the midsole
● Knit upper
● TPU heel counter
● MONOSOCK™

ASICS HyperGEL-KENZEN: Where Street Style Meets Performance
ASICS HyperGEL-KENZEN
For Women Begonia Pink / Seashell Pink / Begonia Pink

Available colorways 
For Men: Cherry Tomato / Black / Cherry Tomato & Black / Fiery Red / White
For Women: Black / Opal Green / White & Begonia Pink / Seashell Pink / Begonia Pink

Price: ASICS HyperGEL-KENZEN is retails for RM499.00 and is available now exclusively in store and online, and available starting April 1, in ASICS retail locations and at www.asics.com

For more information about ASICS HyperGEL-KENZEN Where Street Style Meets Performance, please visit ASICS Malaysia Website, Facebook & Instagram

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