Cooking Up Prosperity 11Street x JOCOM For Chinese New Year

As you know preparation work for Chinese New Year, especially the reunion dinner, is often extensive and time-consuming. We were at Chinese New Year Cooking-Up Prosperity by 11street x JOCOM to learn some tips how to make it easier and hassle free this year. 11street Malaysia’s has reinforced its partnership with JOCOM to bring prepping and shopping for Chinese New Year grocery items to another level of convenience.

Cooking Up Prosperity 11Street x JOCOM For Chinese New Year


This partnership is off the back of 11street’s grocery category emerging as one of the platform’s continued focus in 2018, in which it saw more than 30% increase in its gross merchandising value (GMV) in 2017 as compared to 2016.

Joyous Prosperity [金玉满堂好来事 (蚝士发菜疏)], also known as Braised Dried Oyster with Black Moss – one of the dishes which will be featured in theCooking Up Prosperity show

Chef Quality Cooking At Home

The partnership between 11street and JOCOM goes beyond opening an online channel for grocery shopping, for it also includes “Cooking Up Prosperity”, a 10-episode cooking show that will be streamed online. Featuring Chef Cheah Kee Khiang, a prominent chef in Malaysia, and hosted by well-known host and TV personality, Wong Chui Ling, the show will feature simple-to-follow Chinese New Year recipes using fresh ingredients available on JOCOM’s online store at 11street.

Group photo of representatives from 11street, JOCOM, and brand partners. Brand partners includes Clio, Desa Home, Electrolux, F&N, Maggi, Nikudo, Onenot-enough, Kinohimitsu, Khind, Philips, Sharp, SJK Electrical, Starbucks, Sublime, and Trine Nexus

Each episode of “Cooking Up Prosperity” will be streamed every Tuesday and Thursday, beginning today, and run for 10 minutes. Among the dishes featured are Golden Prosperity (Fried Prawn with Salted Egg Floss), Tremendous Opulence (CNY Cake with Taro & Sweet Potato), and Superior Smooth Porridge Seafood Steamboat, with each dish taking less than 10 minutes to cook.

The cooking show is sponsored by Clio, Desa Home, Electrolux, F&N, Khind, Kinohimitsu, Maggi, Onenot-enough, Philips, Sharp, SJK Electrical, Starbucks, Sublime and Trine Nexus.

From left: Wong Chui Ling, well-known TV personality and host; Bruce Lim, Vice President of Merchandising at 11street; Tan Sri Danny Ooi, Founder of the Malaysia Book of Records; YB Datuk Wira Dr Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology and Innovation (MOSTI); Joshua Sew, Chief Executive Officer of JOCOM; Agnes Chua, Managing Director of JOCOM; and Chef Cheah Kee Khiang posing for a group photo with couplet greetings to welcome 2018

2018 Roadmap with Nationwide Expansion

Moving forward, 11street is geared towards enhancing the variety of groceries to advocate the growing trend of grocery shopping for better consumer convenience. On that note, by working with 11street, JOCOM is planning to expand its online grocery business nationwide by Q3 of 2018, including to the east coast. Currently, 11street’s online grocery services is available to consumers in Klang Valley, Johor and Penang.  

In conjunction with the upcoming Chinese New Year celebration, 11street will be having promotions for more than 3,000 home appliances, grocery and household items, with up to 50% discounts and conditional free shipping.

On top of lower prices, you can also enjoy additional savings by visiting the promotion page to download discount coupons worth up to RM20 until 4 March 2018.  For more information on the “Cooking Up Prosperity” promotion, please visit http://promotion.11street.my/2018/01/cooking-prosperity

JOCOM was awarded by the Malaysia Book of Records for being the First Grocery Mobile Commerce App. [From left] Tan Sri Danny Ooi, Founder of the Malaysia Book of Records; YB Datuk Wira Dr Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology and Innovation (MOSTI); Joshua Sew, Chief Executive Officer of JOCOM; and Agnes Chua, Managing Director of JOCOM

Malaysia Book of Records Recognition

To conclude the event, JOCOM was recognised by the Malaysia Book of Records (MBOR) as the First Grocery Mobile Commerce App in the country. The award was presented by Tan Sri Danny Ooi, Founder of the Malaysia Book of Records and witnessed by YB Datuk Wira Dr Abu Bakar Mohamad Diah; Deputy Minister of Science, Technology and Innovation (MOSTI).

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