I am starting to feel the heat of 2012 Malaysian F1 Grand Prix blazing here.
To all the F1 Grand Prix and PUMA Motorsport fans, are you ready???
By the way...
PUMA a Global Sports Lifestyle brand is all ready and set to celebrate the run-up to the 2012 Malaysian F1 Grand Prix in style with an exciting campaign dubbed the Puma Motorsports Red Cube. PUMA heralds new line of motorsport apparels and with Pavilion showcase and a myriad of motorsport related activities.
The PUMA Motorsport Red Cube is part of a regional initiative to promote the thrilling new PUMA Motorsport Collection and will be the biggest pop-up store attraction located at the bustling walkway.
The Red Cube showcasing the latest Puma Motorsport collections that are branded with the stylish new Ferrari Shield emblem, with merchandise ranging from apparels, footwear, bags, accessories and watches.
Inside The Red Cube
"The PUMA Red Cube is truly a sight and event not to missed. We at Puma are very excited to be bringing this regional initiative to Pavilion in Kuala Lumpur this March and will also be running a number of fun and exciting promotions, contests and events concurrently, including giving visitors the chance to win race passes for the Malaysian F1 Grand Prix,” said Gabriel Yap, Head of Marketing for PUMA Malaysia.
So what are you waiting for?
Head down to the PUMA Motorsport Red Cube at
Level 3, Pavilion,
from 7 March until 25 March 2012. KL
There are many cool PUMA Ferrari motorsport range apparels, merchandise, promotions, games and competitions with great prizes.
Plus you could just be lucky enough to catch a host of PUMA celebrity friends, such as national goalkeeper Khairul Fahmi Che Mat, radio DJ Phat Fabes, race car driver Fairuz Fauzy, actor Zain Saidin, TV Host Jay Menon and Musician-cum-actor Dennis Lau, among others.
National Goalkeeper Khairul Fahmi
Miss Sunshine :)
PUMA Motorsport Fashion Show
The new and stylish racing inspired designs released in 2012 prominently feature the new Ferrari silver shield emblem, as well as an Italian flag rivet on all merchandise. Sleek new colours have also been added into the mix, such as black, medium Grey Heater and a revamped version of the classic Rosso Corsa, which means ‘Racing Red’.
Visitors who purchase items worth RM500 and above in the Red Cube will not only receive a limited edition PUMA umbrella, but will also be in the running to win two passes to the Malaysian F1 Grand Prix from 23 – 25 March at the Sepang International Circuit. Customers will also receive a free mystery gift with every pair Puma motorsport footwear purchased.
PUMA announced two more events that will be held during the Red Cube campaign, where participants stand to win PUMA merchandise and cash vouchers.
“PUMA is excited to be holding the PUMA Motorsport Red Cube Fashion Runway, where we will be crowning the best Malaysian PUMA Motorsport fashion designer, as well as the PUMA Motorsport Simulator, which will crown the next top virtual racing driver,”
To add some glamour into the world of racing, PUMA has organized the PUMA Motorsport Fashion Runway competition, where teams made up of college students will compete to design the best possible outfits utilizing PUMA products and adhering to the theme of ‘motorsports’. The finals of the competition will be held live at the Pavilion Red Cube on March 15, where a panel of judges will crown the best designers as champions and award them with RM 3,000 worth of Puma cash vouchers.
“This is going to be an interesting search as we are looking forward to see budding designers coming up with sassy, fun and or glitzy designs using the Puma Ferrari collection,” said
Yap, who will be among the judges for the finals.
Meanwhile, the PUMA Motorsport Simulator will see participants, who will receive a RM 20 PUMA voucher simply for taking part, competing to set the best lap times during the qualification stages from 8 – 22 March. The top 10 participants will qualify for the grand finals on 25th March and stand to win RM 1,500 worth of PUMA merchandises.
For more information please visit PUMA Malaysia Facebook