Confidence In Pink #BeBoldForChange International Women’s Day 2017

Confidence In Pink #BeBoldForChange International Women’s Day 2017

In conjunction with the upcoming International Women’s Day, Guardian Malaysia will be holding Confidence in Pink national roadshow to commemorate the incredible achievements made by women today and throughout history, as well as a special sale reward women with special offers and tokens of appreciation.

Confidence In Pink 
#BeBoldForChange International Women’s Day 2017

Each Confidence in Pink roadshow throughout the state will see 7 Pink Ambassadors, who can be easily identified by their Confidence in Pink tag on their white shirts. All you have to do is approach these ambassadors and you will be given a redemption card and free Pink Wristband. By bringing the redemption card to the particular Guardian Malaysian store where you originally received the card, you will be able to redeem your mystery gifts.

Confidence In Pink #BeBoldForChange International Women’s Day 2017
The Pink Wristband features motivational words such as “BE HAPPY”, “DREAM BIG”, and “ANYTHING IS POSSIBLE"

The Pink Wristbands will also have an added benefit, you will enjoy an additional 10% off on Cosmetics and Female Facial Cleansers at Guardian Malaysia outlets from now until 30 March 2017. For every purchase of RM30 and above in a single receipt, you will also get a free additional 10% off pass. Even more savings can be earned by customers from 31 March – 30 April 2017 as there will be an additional 10% of all cosmetics, female face care, sun care, and lip care product range.

Confidence In Pink #BeBoldForChange International Women’s Day 2017
A happy shopper received her Pink Wristband from one of the Pink Ambassadors during the Pink Roadshow

Featuring motivational words such as “BE HAPPY”, “DREAM BIG”, and “ANYTHING IS POSSIBLE”, the free Pink Wristbands serve as a tangible motivational reminder for wearers to believe in their capabilities to effect change in their lives. The colour pink was chosen for the wristbands to represent compassion, nurturing and unconditional love, reflecting the strong feminine traits of Malaysian women.

International Women’s Day is an annual global day held on March 8 that recognizes the social, economic, cultural and political achievements of women. It is aimed towards forging a better working world and challenging conscious and unconscious bias. This year’s theme for International Women’s Day is #BeBoldForChange, a clarion call for all women and girls to not be afraid to achieve their ambitions.

For more information on the Confidence in Pink roadshow, please visit Guardian Malaysia Website, Facebook, Instagram and Twitter


  1. I love events like these. Its like a day to appreciate women from all parts of the world :)

  2. nice campaign from Guardian! Happy IWD 2017 in advance!


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