SK-II Beauty Bound: Who Will Be Asia’s Next Top Beauty Creator?

SK-II Beauty Bound season two premieres on February 1, 2017 and features Chiara Ferragni

Since July 2016, more than 400 aspiring beauty creators across eight countries have auditioned to compete to become Asia’s Next Top Beauty Creator. Netizens will soon be able to follow the journey of the final 64 young contestants in the pursuit of their dreams, as the highly anticipated Beauty Bound Season Two, a first-of-its-kind beauty web reality series by luxury skin care brand SK-II, premieres globally on YouTube on, February 1, 2017.

Over the course of six months, the top eight contestants from each country were invited to their local Beauty Base, Among the local judges are celebrity makeup artists Jung Saem Mool for Korea and Xiao Kai for Taiwan, beauty creators Mikipon for Japan, Queenie Chan for Hong Kong, and Tashy for Malaysia, international singer-songwriter Anggun for Indonesia, award-winning actress Rebecca Lim for Singapore, and supermodel, host and actress Cindy Bishop for Thailand.

A surprise wild card challenge was issued to the 64 semi-finalists across the eight countries in after the competition for a second chance to join the top nine at the grand finale. 

The emerging 9 finalists will win an all-expenses paid trip worth up to USD $5,000 to the grand finale in Okinawa, Japan, and SK-II products worth up to USD $1,000, together with a once-in-a-lifetime opportunity to meet and learn from some of the world’s leading beauty creators, social media personalities and industry experts.

The winner of this year’s Beauty Bound will receive a suite of prizes worth a total of USD $60,000, including:

1) An all-expenses-paid trip to an SK-II global event
2) One year worth of SK-II products and professional video production equipment
3) Priceless networking opportunities with top beauty creators and SK-II content 
collaboration opportunities
4) An exclusive one week exchange program in the United States hosted by industry  experts

5) An invitation to join first Beauty Bound winner Janemakeup and top beauty creators from across the world in the exclusive SK-II Global Beauty Circle

Chiara Ferragni, Global Fashion Icon and Social Media Sensation will star as final judge. Heading the judging panel for the Grand Finale of Beauty Bound Season Two is global social media and fashion icon, Chiara Ferragni, also known by her social media moniker, The Blonde Salad.

You can also root for your favorite and connect with the contestants, top beauty creators and industry experts on the Beauty Bound Community


  1. What a beauty-based mega reality show. I would totally participate IF I had some solid knowledge on makeup and beauty. Looking forward to watch it on TV, though.

  2. Wow! So nice that the winner got all expenses paid trip & cash award! Can't wait to watch it soon!
    Cheers, SiennyLovesDrawing


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