Get ready for a massive ONG boost this Chinese New Year! Ever wondered what ONG truly means to you? Discover a fresh take on prosperity with guardian Malaysia new mini-series, ‘Stay ONG in Health and Radiance.’
| Stay ONG in Health and Radiance Mini Series Launch by guardian Malaysia |
Patriarchal family members see ONG as representing family togetherness and tradition while the parental generations take it as representing financial wealth and stability. The younger generations, on the other hand, link ONG symbolically to self-expression and confidence.
Searching for ONG, via guardian Malaysia’s CNY Campaign and Mini Drama
guardian Malaysia, through its upcoming ‘Stay ONG in Health and Radiance’ CNY campaign, aims to bridge this generational divide by inspiring Malaysians with a fresh take on the meaning and interpretations of seeking out ONG during the lunar new year.
Through the mini drama, Malaysians are invited into the lives of the Ong family household’s CNY preparations and through various episodic interactions and engagements that have been creatively named ‘The Beauty Queen’ and ‘The Oral Ace’ amongst others, the Ong family members would finally discover the true meaning of ONG.
This mini drama, which will debut online today, creatively seeks to inspire Malaysians to live well via focussing on self-care as well as the care for loved ones. Casts involved in this mini drama were also present at the media and influencers’ preview event held at guardian Malaysia’s Pavilion Bukit Jalil outlet today to share their personal experiences and interpretations of ONG.
Everything ONG at Pavilion Bukit Jalil, from 15th to 18th January!
This event, aptly dubbed ‘Unlock Your Ong’, brings together Platinum brand partners Dove, Skintific, Garnier and Silkygirl to create an experiential zone for influencers, media representative and shoppers to celebrate ONG in every form.
Activities at the store and the atrium, which will run from the 15th to the 18th of this month, cover the three ONGs of radiance, beauty and health as shoppers get the chance to undergo skincare consultations, learn of make-up hacks and seek out health tips, respectively. As if there aren’t yet enough of ONGs at the event, there is also a ‘Wall of ONG’, a ‘Trail of ONG’ as well as exclusive festive deals, members’ only giveaways, wellness advices and beauty surprises.
In the spirit of wanting to bring everything ONG to its shoppers, there are also ang pow packets’ giveaways, lion dance performances, preview of the new mini drama as well as the exclusive MYguardian Rewards’ members exclusive ‘Your ONG, Your Way’ deals whereby shopper members can unlock personalised fortunes and rewards in-store and online!
ONG! ONG! And, more ONG coming to guardian Malaysia’s shoppers nationwide!
As part this campaign, which runs through most weeks of January and February 2026, guardian Malaysia’s shoppers are entitled to benefit from the following ONG-like promotions:
Save up to 50% for over 8,000 product items sold at guardian during this festive period
Member-only exclusives: Ang pow giveaways with Bounce Back Voucher for purchases totalling at least RM 88, giant make-up cushion puff giveaway for minimum purchases of RM 188 and there is also a limited edition Lucky Bag (in West Malaysia only) worth RM 300. The Lucky Bag is filled with beauty treats and surprises and during this campaign is available at a great deal of RM 88 only.
30% discount applicable on the purchase of Shokubutsu Shower Foam 900g and Colgate Optic White toothpaste
Save up to 40% on guardian’s Fragrance-Free Baby Wipes 90s and guardian Kids Strawberry Head to Toe Wash 750 ml
guardian Malaysia’s MYguardian Rewards members can join the Shop & Win in guardian and stand a chance to win 8,888,888 MYpoints exclusively for 10 winners during this campaign period. Loyalty members are also entitled to get RM 250 worth of coupons, gain 2x Bonus Points during purchases.
With the onset of the new year, the journey towards wellness starts with guardian and YOU. For more information about Stay ONG in Health and Radiance Mini Series Launch by guardian Malaysia, please visit guardian Malaysia Website
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