Nutox Lifté Youth Redefines Well-Ageing

As Nutox approaches its landmark 20th anniversary in 2026, the Malaysian skincare pioneer is celebrating two decades of expertise by looking toward the future. Since its founding in 2006, Nutox has been at the forefront of local skincare innovation. Today, that journey continues with the official introduction of Lifté Youth—a sub-brand designed for the modern woman who values both her time and her confidence.

Nutox Lifté Youth Redefines Well-Ageing

A New Philosophy: Well-Ageing

Moving beyond the traditional "anti-ageing" narrative, Nutox Lifté Youth embraces well-ageing. Created specifically for women aged 35 to 50, this range supports the skin as it naturally evolves. It’s about aging on your own terms—confidently, gracefully, and with products that respect your lifestyle.

Group photo at the official launch of Nutox Lifté Youth range, featuring (from left) Mr. Kelvin Lim, Alternative Director, Tohtonku Sdn Bhd; Ms. Carrol Tan, Head of Trading (Beauty and Space & Range) of Watsons Malaysia; Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia; Mr. Jasper Lim, Executive Director, Tohtonku Sdn Bhd; Ms. Winnie Pok, General Manager (Commercial), Tohtonku Sdn Bhd; Ms. Shirley Looi, Head Of Sales (Commercial), Tohtonku Sdn Bhd

 

"Today’s consumers want to age well," says Jasper Lim, Executive Director of Tohtonku. "Nutox Lifté Youth is our answer to this shift, delivering skincare that provides immediate results while supporting long-term skin health."

 

The 3-Minute Transformation

The hallmark of Lifté Youth is its ability to deliver visible lifting and firming in just 3 minutes. These instant results last for up to 8 hours, while the formula works behind the scenes to provide cumulative improvements over time. This high-performance range is powered by a synergistic blend of:

• AiyuLift ActiVance: For immediate structural support.

• Lacto-PDRN: To promote skin renewal and resilience.

• Bakuchiol: A gentle, plant-based alternative to retinol for long-term firming.

Danny One shared his creative ideation behind the video, highlighting how the 3-minute lifting concept was developed to align with Nutox Lifté Youth range, and expressed his impression of the product’s results

A Complete Regimen for Recovery

Lifté Youth isn't just about the "instant fix"; it emphasizes the importance of rest, relaxation, and recovery. The nighttime products are specifically formulated to support the skin’s natural renewal process, ensuring you wake up looking refreshed.

The Full Lifté Youth Lineup:

• Serum & Essence: Concentrated actives for deep firming.

• Day Cream: All-day hydration and instant lifting.

• Night Cream: Deep recovery and skin comfort.

Exclusively at Watsons

In a move to remain accessible to all Malaysians, Nutox Lifté Youth is available exclusively at Watsons Malaysia. You can find the full range across 612 stores nationwide, making professional-grade lifting results more reachable than ever.

Having seen the evolution of Malaysian skincare over the years, I found the "instant-lift" claim to be the most impressive feature of this launch. The 3-minute visible change is a game-changer for those with busy schedules who need to look "pulled together" for meetings or events, while the inclusion of Bakuchiol makes it a safe, effective choice for those who find traditional anti-aging ingredients too harsh. It truly feels like a brand that has grown up alongside its consumers.

For more information about Nutox Lifté Youth Redefines Well-Ageing, please visit Nutox Malaysia Website