Samsung Latest Range of SMART TVs, Plasma TVs and Home Entertainment Systems


Samsung’s 2012 line-up combines elegant styling with a wide range of high-end features.  Samsung Malaysia launched the latest range of interactive SMART LED and Plasma TVs alongside a new range of home entertainment systems and Blu-ray players on 19th April 2012 at KL Convention Center.

Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd delivering his speech at the launch of the Samsung SMART TV 2012

(L-R) Samsung Malaysia Electronics Sdn. Bhd VIPs, Mr. Kwon Jae Hoon, Managing Director and Jimmy Tan, Marketing Director, officially launch the Samsung SMART TV 2012

What is so SMART about Samsung SMART TVs?

SMART Interaction via Voice Control, Motion Control and Face Recognition

One of the three new features of the Samsung SMART TV 2012 is SMART Content. Families can enjoy enhanced content and connection abilities from device to device and from the web to device, making sharing content with family members easier than ever before.

Samsung’s range of futuristic SMART TV 2012 offers consumers 3 life-enriching, highly interactive solutions in form of SMART Interaction, SMART Content and SMART Evolution.


The products showcased, Samsung’s flagship LED ES8000, ES7500, ES6800 and Plasma E8000 series TVs, received CES 2012 Innovations Design and Engineering Awards. 

 Samsung’s impressive line-up of LED and Plasma TVs for 2012

Managing Director of Samsung Malaysia Electronics Sdn. Bhd., Mr. Kwon Jae Hoon, shows the owner manual which will help customers to operate the many features of the new SMART TV 2012. Samsung is also planning to offer 1-1 “know your TV” sessions 
to customers who purchase the 2012 model

“The lifestyles and demands of the new age consumer today are rapidly changing and the technological landscape is fast advancing. Consumers are looking for innovative products that enrich and accommodate their lifestyles, be it for entertainment, personal or corporate needs, and this creates exciting growth opportunities for new markets,” said Mr. Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn. Bhd.

“Samsung envisions the TV as the central screen of the home, bringing family members together in this individualized era. Unlike other devices, the TV has the largest screen and the power to deliver families truly unique and touching experiences.  With Samsung SMART TV, television will be the center of the family, sharing people’s memories and events. As a family member, TV will understand you and your family. This is the future of SMART TV,” added Mr. Kwon.


The Future of SMART TV

Samsung’s cutting-edge SMART TV technology is set to forever redefine home entertainment.

SMART Interaction is an intuitive platform offering Motion Control, Voice Control, and Face Recognition commands for the TV, eliminating the need for a remote control.

With SMART Content, families will enjoy enhanced content and connection abilities from device to device and web storage to device that is easy and convenient. SMART Content turns the TV into a lifeline, in and outside the home through new and enriching experiences.

The SMART Evolution feature allows consumers to easily enjoy the benefits of the latest TV technology year after year without purchasing a brand new unit. Consumers will enjoy new experiences from year 2013, as the future TV kit allows their TV to be re-born each year with the newest technology. 

SMART Interaction booth to experience interactive features

The Ultimate in Style and Power

Samsung’s SMART TV features the slim bezel complemented by a stylish arch flow stand and large screen size of up to 60 inches.

Inside, a dual-core processor powers the TV, allowing users to multitask by surfing the web while using or downloading multiple apps simultaneously. A variety of content is available through Samsung Apps, the industry’s preferred TV apps platform.

Its Micro Dimming Ultimate allows viewers enjoy richer colors, brighter pictures and higher contrast ratios by analyzing and automatically adjusting the picture quality. The technology also eliminates the "halo" effect and image distortion caused by diffused light.

Samsung’s new home entertainment system and Blu-ray player come with built-in Wi-Fi, to provide access to web-connected entertainment as well as Samsung’s SMART Hub and Signature Apps

Home Entertainment System and Blu-ray Player

Samsung’s home entertainment system delivers impeccable high-definition audio and Samsung’s 3D Sound Plus, with more natural, richer sound that is more harmonized. Both the home entertainment system and Blu-ray player are built-in with Wi-Fi, to provide access to web-connected entertainment as well as Samsung’s SMART Hub and Signature Apps.

With Ruby, have fun trying out the SMART TV and chatting. 

Product Demo 






For more information on the latest Samsung SMART TV and range of home entertainment products please visit 

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