Affligem, A Legacy of Craft Brew

Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL

A distinctive luxury and super-premium quality craft brew with rich and exquisite taste from Belgium was finally launched in Malaysia recently. It was my honor to attend the Affligem launch dinner at Hilton Kuala Lumpur recently. Every bottle of Affligem is double fermented with a recipe still pertinent to today’s tastes and lifestyle, since 1074.


Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL
Guinness Anchor Berhad launched Affligem Beer at Hilton Kuala Lumpur

Guinness Anchor Berhad (GAB) introduced Affligem, a legacy of craft. This is the first super-premium brand of GAB and it appeals to sophisticated drinkers who appreciate fine, quality and intimate occasions.


Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL

A little bit introductions about Affligem, the beer was first brewed in Belgium by six knights who in 1074. They gave up the pursuit of war and committed themselves to purity, to the art of brewing beer. They were rewarded with a precious discovery; a taste so pure, unique and full character that they dedicated the rest of their lives to it.


Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL

Well, to me Affligem craft beer is solid, bodied and lifestyle. The double fermentation give the beer a mature and sophisticated fruity taste; finer carbonation and longer shelf life.


Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL

The Affligem Master, who demonstrated various methods of enjoying the Affligem experience through the signature pouring rituals.

The Affligem Rituals

Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL
The Experience Pour: To savour the intense fruit, citrus and spice flavours using an Affligem Ritual Tray, a Goblet and a Yeast Glass.

The Classic Pour: To enjoy the intensity of fruity hoppiness, by pouring Affligem into a Goblet. It can be enjoyed with the extra intensity of the yeast, or it can be enjoyed bright.

Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL
cheers with my tablemates

Over the years, Affligem has won gold at a series of industry awards, including the prestigious ‘European Beer Star Awards’, where some of the most renowned and beer-savvy experts congregate to judge authentic specialty beers. Further accolades were also achieved at the ‘World Beer Cup’, celebrating the superior taste and quality of Affligem.


Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL
with Suanie

Affligem A Legacy of Craft Brew, Affligem, Craft Brew, Belgium Beer, Belgian Beer, Belgian Brew, Affligem Media Launch Hilton KL
with Anna & Daphne

Affligem is made for private, cosy and relaxed occasions, ranging from one-on-one fine dining to a small gathering of good friends. Affligem is available in premium dining establishments, intimate bars, premium grocers and convenience stores nationwide from October 2014.

1 comment:

  1. Good beer, good company...what more can one ask for :)

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