SOGO x Bank Islam "Jom Balik Kampung" Grand Finale 2026 Winners

There is nothing quite like the electric atmosphere of a grand finale event, and yesterday at SOGO Kuala Lumpur, the excitement reached an all-time high! As a lifestyle and travel content creator who loves covering the best local events, I was thrilled to witness firsthand the culmination of the incredible SOGO x Bank Islam "Jom Balik Kampung" Grand Finale 2026.

SOGO x Bank Islam "Jom Balik Kampung" Grand Finale 2026 Winners

If you missed all the action, let me take you through what went down during this suspenseful live showdown, and huge congratulations to all the lucky winners who drove (or walked) home with life-changing prizes.

Celebrating a Decade of Festive Rewarding Traditions

For over ten years, SOGO’s signature festive car giveaways have been a cherished highlight of the Hari Raya season in Malaysia. Marking the second consecutive year of their powerful collaboration, SOGO and Bank Islam teamed up once again to reward loyal shoppers through their everyday purchases, delivering meaningful value and memorable shopping moments for families nationwide.

The nationwide campaign ran from February 20 to May 31, 2026, drawing an overwhelming response with nearly 26,000 entries! Shoppers simply had to spend RM150 in a single receipt to qualify—with standard SOGO members earning one entry, while Bank Islam i-Cardholders enjoyed double the advantage with two entries.

From that massive pool of hopefuls, 21 lucky finalists were chosen to compete live for a total prize pool worth over RM189,000.

The Ultimate Live Showdown: Drama, Suspense, and Victory

The energy at SOGO Kuala Lumpur was palpable as the 21 finalists gathered on stage to face a thrilling two-stage live tournament:

Stage 1: The "Peel-2-Advance" Round

Stage 1: The "Peel-2-Advance" Round

All 21 contestants kicked off the action by scratching off a sticker on a car-shaped emblem to reveal a hidden number. The tension in the room was palpable! The 15 contestants with lower numbers each walked away as winners of Consolation Prizes worth RM2,000 in SOGO vouchers, while the top 6 participants with the highest numbers advanced to the ultimate final showdown.

Stage 2: The "Key-2-Victory" Challenge

Stage 2: The "Key-2-Victory" Challenge

Moving in order of their first-round scores, the final six contestants each chose a key from the game board and pulled it free to reveal its hidden length. With the rule that once a key is chosen, the decision is final, every pull had the crowd holding their breath! The contestant who drew the single longest key clinched the ultimate Grand Prize.

Drumroll, Please! Meet the Grand Prize & 2nd Prize Winners

After a morning filled with nervous anticipation and roaring cheers from supporters and shoppers, the official winners of the grand finale were crowned:

Grand Prize Winner: Driving away in a brand-new Perodua Traz 1.5H 2T (D-CVT): SALAMIYAH BINTI MOHAMAD

🏆 Grand Prize Winner

Driving away in a brand-new Perodua Traz 1.5H 2T (D-CVT):

SALAMIYAH BINTI MOHAMAD

🥈 5x Second Prize Winners

Each taking home a Bank Islam Gold Account-i (BIGA-i) worth RM15,000:

MOHD SAFARI BIN HAMIZAN

NORAINI BINTI ISMAIL

NUR HIDAYAH BINTI SHAMSUDDIN

TAN MAY WAH

TUAN MOHD ALWAFI

Looking Ahead: More Magical Moments with SOGO

Events like the Jom Balik Kampung Grand Finale remind us of how shopping can bring communities and families together with joy and anticipation. SOGO has always been more than just a retail destination—it’s a place where memories are made.

Looking ahead, SOGO remains deeply committed to delivering even more rewarding campaigns, engaging experiential events, and added value for Malaysian families.

A massive congratulations once again to Salamiyah, the second-prize winners, and all the RM2,000 SOGO voucher recipients. Can't wait to see what exciting campaigns SOGO have in store for us next.