Fashion lovers rejoice! South Korea’s beloved everyday apparel brand, TOPTEN10 Opens Its Second Store at 1 Utama Shopping Centre on 31 July 2026. Following its highly successful local debut at Sunway Pyramid earlier this year, the brand is officially doubling its presence in Malaysia to bring its functional everyday fashion closer to local shoppers.
TOPTEN10 Opens Its 2nd Store at 1 Utama
If you’re all about elevated, functional, and budget-friendly everyday fashion, here is everything you need to know about TOPTEN10’s latest opening—and why you’ll definitely want to visit during opening week!
What is TOPTEN10’s "Good Wear" Philosophy?
Founded in Seoul in 2012, TOPTEN10 has built a massive following thanks to its core principle: Good Wear. The brand believes that quality clothing should bring ease, happiness, and effortless style to your daily life.
With over 50 years of textile expertise backing its vertically integrated production system, TOPTEN10 delivers high-quality, durable fashion without the luxury markup—making it a perfect fit for value-conscious Malaysian shoppers.
"Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate." — Tony Oh, Executive Director of Shinsung Tongsang Malaysia
Must-Have Collections Engineered for Malaysian Weather
Whether you're dressing for the office, weekend errands, or outdoor adventures, TOPTEN10 has collections for men, women, and kids designed specifically around practical everyday needs:
COOL-Air Collection: Beat the heat! Crafted with an innovative inner cooling system, this lineup includes breathable graphic and plain tees, polo shirts, and ultralight innerwear featuring moisture-absorbing, quick-drying properties.
UV Protection Collection: Perfect for commuters and travelers. The star of the range is the Pocketable UV Protection Windbreaker—offering UPF50+ protection in an ultralight, water-repellent, and packable design.
Super Stretch Collection: Say goodbye to restrictive trousers. Featuring dynamic four-way stretch, the Super Stretch Pants combine complete freedom of movement with a crisp, tailored look suited for work or play.
10 Days of Opening Specials (31 July – 9 August 2026)
To celebrate the launch, TOPTEN10 is rolling out a massive 10-day opening bash packed with exclusive deals, freebies, and surprises at 1 Utama:
🎁 Early Bird Mystery Boxes (31 July – 2 August)
Be among the first 200 customers in line each day (and follow TOPTEN10 Malaysia on social media) to receive an exclusive TOPTEN10 Mystery Box!
🌙 Night Owl Happy Hour (31 July – 2 August)
Shopping late? Visit between 7:00pm and 8:00pm during the opening weekend to enjoy an extra 10% off storewide—which even applies to existing promotional items!
🛍️ Exclusive Gift With Purchase (31 July – 9 August)
Spend RM200+ in a single receipt, get a free TOPTEN10 Pocketable Tote Bag
Spend RM250+ in a single receipt, get a free TOPTEN10 Tumbler
(Note: All free gifts and promotions are subject to terms & conditions, available while stocks last.)
Plan Your Visit
Ready to refresh your wardrobe with Korean everyday essentials? Head over to 1 Utama to check out the new space!
📍 Location: Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre
⏰ Operating Hours: 10am – 10pm daily
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