She Deserves It: Herbs of Gold and CARiNG Pharmacy Inspire Women to Put Their Well-being First

We’ve all seen it happen—and many of us live it every single day. As women, we spend a massive portion of our lives wearing multiple hats. We are the caretakers of our families, the builders of careers, the pillars of support for loved ones, and the managers of endless daily responsibilities. But somewhere along the way, a quiet shift happens: our own health and well-being become the very last priority.

(From left) Dr KS Beh, CEO of Vita Life Sciences (Malaysia & Singapore); Dr Koay Suat Ling, Senior General Manager – Product, Regulatory & Operations, Vita Life Sciences (Malaysia & Singapore); Ms Tay Li Yen, Business Unit Director – Health & Rehab, BIG CARiNG Group; and Ms Seow Swee Miee, Head of Marcom, BIG CARiNG Group, officiated the launch of the "She Deserves It" campaign, an initiative encouraging women to prioritise their health and well-being.

True self-care is often misunderstood. It gets marketed as a momentary indulgence—a quick face mask or an occasional spa day. While those are wonderful, real self-care goes much deeper. It starts with looking after your physical and emotional health.

Over 100 women participated in a morning yoga session, marking the launch of the "She Deserves It" campaign by Herbs of Gold and CARiNG Pharmacy

Recognising this reality, Herbs of Gold and CARiNG Pharmacy have officially launched "She Deserves It," a women’s wellness campaign designed to shift the conversation. It’s time to move beyond surface-level beauty and start talking about what truly matters: hormonal health, emotional well-being, stress management, healthy ageing, and preventive care.

Because caring for yourself isn’t a luxury. It is a necessity.

Herbs of Gold offers a comprehensive range of evidence-based wellness solutions to support women's evolving health needs

Shifting the Narrative on Women's Health

Since 1989, Herbs of Gold has been a trusted name in health and wellness, creating premium-quality, science-backed nutritional and herbal formulations. Having served consumers in Southeast Asia for over a decade, the brand has listened closely to the evolving health needs of women through ongoing conversations with both everyday women and healthcare professionals.

(From left) Dr Koay Suat Ling, Senior General Manager – Product, Regulatory & Operations, Vita Life Sciences (Malaysia & Singapore); Ms Grace Cheam, Pharmacist, CARiNG Pharmacy; and Dr Amanda, Naturopath, shared expert insights on women's health, covering hormonal balance, intimate wellness and healthy ageing.

These exact insights became the foundation for the "She Deserves It" campaign. Dr Koay Suat Ling, Senior General Manager – Product, Regulatory & Operations at Vita Life Sciences (Malaysia & Singapore), perfectly captured the heart of the movement:

"Many women spend so much of their lives caring for others that their own health often takes a back seat. Through 'She Deserves It', we hope to inspire women to make their health a priority and recognise that investing in their well-being is one of the most meaningful forms of self-care. When women take care of themselves, they are better equipped to thrive in every aspect of their lives."

She Deserves It: Herbs of Gold and CARiNG Pharmacy Inspire Women to Put Their Well-being First

Science-Backed Support for Every Stage of Life

As a trusted Australian health supplement brand, Herbs of Gold is dedicated to helping women take a proactive approach to their health. Whether you are navigating hormonal balance, intimate wellness, healthy ageing, or just trying to regain your daily energy and vitality, evidence-based nutrition can make all the difference.

By combining premium, carefully selected ingredients—such as inositol, Pueraria mirifica, magnesium, cranberry, and NMN—the campaign aims to equip women with the products and knowledge they need to make informed health choices.

To make these solutions accessible, the partnership with CARiNG Pharmacy ensures that professional pharmacy care is always within reach. Ms Tay Li Yen, Business Unit Director – Health & Rehab at BIG CARiNG Group, shared:

"Our collaboration with Herbs of Gold reflects CARiNG Pharmacy's commitment to empowering women with accessible, trusted, and evidence-based wellness solutions. Through the She Deserves It campaign, we aim to create greater awareness around women's health and encourage women to take meaningful steps towards better wellbeing, supported by professional pharmacy care and quality health products."

Celebrating the Launch: "Yoga in Nature"

To officially kick off the campaign, Herbs of Gold and CARiNG Pharmacy hosted "She Deserves It: Yoga in Nature."

The event brought together more than 100 women for a rejuvenating morning surrounded by lush greenery, perfectly embodying the campaign’s core message: pause, breathe, and reconnect with yourself.

Participants engaged in mindful movement through yoga, participated in wellness sharing sessions, and connected through meaningful conversations centred on women's health. The gathering served as a beautiful, physical reminder that taking time for yourself isn't selfish. In fact, when you prioritise your own well-being, you are much better equipped to care for the people who matter most to you.

The Journey Continues

The launch event is just the beginning. "She Deserves It" marks a long-term commitment by Herbs of Gold and CARiNG Pharmacy to champion women's wellness. Through accessible support, trusted health information, and wellness education, the initiative aims to help women build healthier habits for the long run.

It’s time to change the routine. Put yourself back at the top of your to-do list—because every woman deserves to feel her best, inside and out.

How are you putting your well-being first this week? Let us know in the comments below, or visit your nearest CARiNG Pharmacy to speak with a professional about tailoring a wellness routine that works for you.