Shop & Sweep with SOGO & Bank Islam Grand Finale

The aisles of SOGO transformed into a high-speed dash as the iconic retailer celebrated its 31st Anniversary with the grand finale of the "Shop & Sweep" contest held from 1 November to 31 December 2025, offering a total prize pool of RM120,000 through an exciting Supermarket Sweep challenge.

Shop & Sweep with SOGO & Bank Islam Grand Finale

The event turned the SOGO Supermarket into an arena of strategy and speed, concluding a campaign that saw participation numbers skyrocket. 

Shop & Sweep with SOGO & Bank Islam Grand Finale

I had the chance to watch the action from the sidelines, and the energy was electric. This wasn't just a shopping trip—it was a high-stakes race against the clock that brought a festive, competitive spirit to the heart of Kuala Lumpur.

The 5-Minute Dash: RM120,000 Up for Grabs

Out of thousands of entries, 30 finalists were selected to put their reflexes to the test. Standing among the cheering families and supporters, I watched as each participant was given:

The Clock: Exactly 5 minutes to navigate the supermarket.

The Prize: A haul of groceries and essentials worth up to RM4,000 per person.

The Strategy: Finalists expertly maneuvered through various categories, filling their carts with everything from premium household staples to daily essentials before the final buzzer sounded.

A Record-Breaking Response

The contest, which ran from 1 November to 31 December 2025, struck a chord with the public. This year marked the second collaboration between SOGO and Bank Islam for the Supermarket Sweep, and the results were massive:

13,000+ Entries: An overwhelming response representing a several-fold increase over previous years.

Low Barrier, High Reward: Shoppers qualified with a minimum spend of just RM100, with Bank Islam cardmembers enjoying double the chances of winning.

A Spectator’s View: More Than Just a Sale

The atmosphere in-store was incredible. As the whistle blew, the "high-speed dash" began—carts zipped around corners while the crowd erupted in cheers. It was heartwarming to see families coaching their finalists from the sidelines, pointing out high-value items and keeping track of the time.

The partnership between SOGO and Bank Islam has successfully turned a routine shopping experience into a memorable, adrenaline-filled celebration of customer loyalty.

As the 31st Anniversary celebrations conclude, SOGO extends its heartfelt appreciation to its partners—especially Bank Islam—and its loyal customers. Following the success of this campaign, SOGO remains committed to delivering rewarding, high-energy experiences and looks forward to bringing more innovative promotions to its shoppers in the future.

For more information about Shop & Sweep with SOGO & Bank Islam Grand Finale, please visit SOGO Malaysia Facebook and Instagram